Sandler Training Announces New Sales Training Workshop

Many companies are frustrated because their salespeople can't communicate the "value proposition" or "business story" in a way that connects emotionally with customers. Sales training firm Sandler Training in conjunction with StoryCatchers Media has a new workshop that solves the problem.

Lone Tree, CO (PRWEB) March 05, 2014

Customers buy emotionally and rationalize the decision intellectually yet most sales professionals persist in trying to sell with intellectual methodologies and language.

The sales training experts at Sandler Training in Lone Tree Colorado have developed a workshop called Getting Customers Through The Power Of Storytelling to help companies connect with their prospects and customers in a way that is emotionally memorable.

"We know that retention is roughly 600% higher when information is presented in an engaging story" says Lone Tree Colorado based Sandler Training President Chuck Terry. "A well crafted business story acts as an emotional accelerator with prospects and clients leading to a much stronger connection to the seller's firm."

The workshop called Getting Customers Through The Power Of Storytelling will arm participants with the tools to craft and present business stories in a way that results in increased revenue. Sara Morris of StoryCatchers Media will also be co-presenting on leveraging the power of video and the news media in extending the story's impact.

The program will be held at the Sandler Training Center in Lone Tree, CO on Friday March 21st from 9am until 12pm. For more information click on the links above or call Sandler Training at 303-734-7161.

Sandler Training has been in business for over 40 years. Recognized around the Globe as the leader in sales and leadership development Sandler Training has over 240 Training Centers Worldwide.


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"Why Salespeople Fail" is a must read for understanding the reasons why it is getting harder and harder to sell with conventional tactics and techniques Free copy of the Sandler classic "Why Salespeople Fail"

"Why Salespeople Fail" is an insightful look into the reasons why traditional sales techniques no longer work