London, UK (PRWEB UK) 6 March 2014
Leading customer insight and strategy group Beyond Analysis (http://www.beyondanalysis.net) has selected The Ben Cohen StandUp Foundation (http://www.standupfoundation.com) as its Charity of the Year for 2014. Launched in 2011 by ex-Rugby World Cup winner Ben Cohen, the charity’s aim is to raise awareness of the long-term, damaging effects of bullying by connecting communities and funding activities which help individuals who have been affected.
To support the announcement, Beyond Analysis is also launching its first-ever book to kick-start its fundraising activities. The Thursday Inspiration series is a thought-provoking collection of what motivates Beyond Analysis employees across the world – whether in their personal lives, or at work, or both. Featuring stories of people and places, the famous and the unknown, work-related and deeply personal, the book is an incredible testament to the diversity of interests across the Beyond Analysis team.
The shared inspirations were the brainchild of Group CEO and co-founder Paul Alexander, whose inaugural submission features as the first entry in the book. He credits famous entrepreneurs such as Sir Richard Branson, Leo Burnett and David Ogilvy – as well as his father, Bill Alexander – who inspired his career to date and life in general.
Copies of the book can be purchased by making a £5 donation to The Ben Cohen StandUp Foundation.
“This charity is very close to my heart. The Ben Cohen StandUp Foundation highlights a subject that can often be devastating for victims. In the UK alone, almost half (46 per cent) of children and young adults say they have been bullied at school. This is a shocking figure and we believe more needs to be done to stamp this out of our culture,” says Paul Alexander, Group CEO and co-founder, Beyond Analysis. “We are great fans of the work The Ben Cohen StandUp Foundation is doing and hope that the funds we raise both from the book launch and in the year ahead will play their part in the ongoing fight against bullying.”
Ben Cohen MBE, Chairman of The Ben Cohen StandUp Foundation, says: “Our success and ability to make a difference depends on donations and fundraising. But Beyond Analysis has gone further than most by selecting us as its Charity of the Year, as well as using its own book launch to raise even more money for the cause. With Paul and Beyond Analysis at our side, we will no doubt make great strides in changing the lives of millions through greater awareness of the devastating effects of bullying.”
Thursday Inspiration can be purchased through the following link: https://mydonate.bt.com/fundraisers/thursdayinspiration.
It will also be available from Amazon later on this year.
About Beyond Analysis
Beyond Analysis is a leading customer insight and strategy business. We believe that the customer should be at the heart of everything we and our clients do. And we’re passionate about using the power of data to achieve this: finding it; collating it; interpreting it; unlocking its value.
We work with some of the world’s largest consumer brands to harness the power of their data and adopt a customer-led approach to their decision making. We bring together multiple data sources to interpret consumer trends and give our clients a clear line of sight to help them grow their business.
We have offices in London, Singapore, Sydney, and Cape Town.