“You can’t make the right decision if your data is wrong. This webinar is valuable for any retailer who wants to ensure that in-store analytics impacting decisions around the bottom line are fueled by accurate and easy to read metrics."
Atlanta, GA (PRWEB) March 07, 2014
Brickstream, a leader in behavior intelligence solutions for environments where people shop, gather, work and play, today announced that it has opened registration for its upcoming webinar, In-Store Analytics: Why Accuracy Matters, to be presented on Tuesday, March 18 from 11 a.m. – 12 p.m. EDT. The webinar will show why capturing accurate data about store traffic and visitor behavior is so critical for retailers relying on people counting and in-store analytics to make real-time decisions about staffing, service, loss prevention, product placement, multi-channel retailing and more. This detailed and informative presentation will:
- Look at the most common challenges that retailers face when collecting and analyzing in-store behavior data from installed devices, Wi-Fi sensors, security video and more.
- Explain why “good enough” metrics are not sufficient for real-time decision-making and identify analytic trouble spots that can trip retailers up.
- Evaluate the strengths and weaknesses of current people counting and in-store analytic solutions on the market.
To register, and find out more visit: https://www2.gotomeeting.com/register/350856106.
“You can’t make the right decision if your data is wrong,” said Steve Jeffery, CEO of Brickstream. “This webinar is valuable for any retailer who wants to ensure that in-store analytics impacting decisions around customer service and the bottom line are fueled by accurate and easy-to-interpret metrics.”
Brickstream is a leading provider of behavior intelligence solutions for understanding human behavior in the places where people shop, gather, work and play. Brickstream’s technology intelligently captures and analyzes data related to the actions of people as they enter, move through and exit an environment, delivering the equivalent of clickstream analytics for the brick-and-mortar world and surveillance to improve security. Premier retailers, grocery chains, hospitals, banks and others use Brickstream to understand more about their customers and visitors, and draw on the insight gained to enhance customer service, optimize resources, reduce loss, enhance security and maximize economic opportunities. Headquartered in Atlanta, Brickstream has the largest installed base of 3D analytics smart devices worldwide, a global network of partners, and regional offices in Europe and Asia. For more information, visit http://www.brickstream.com or follow Brickstream on twitter @brickstream.