(PRWEB) March 06, 2014
Leopard Catamarans introduces an all new element to their website, with the Build my Leopard tool. This new feature allows users to “build” his or her dream boat by selecting a boat model, interior layout, voltage and additional available options and extras. After all preferences are entered, the user is then provided with an ex-factory pricing estimate and a summary of their chosen option list. The customers accessibility to this much in-depth knowledge about Leopard Catamarans has not been seen anywhere before this.
Franck Bauguil, Vice President of Yacht Ownership and Yacht Sales, expressed his excitement about this tool, saying “This new tool has come to life thanks to the hard work of our Marketing Specialist, Daniela Clark, and the rest of the marketing team. This accomplishment has been in the pipeline for 2 years, and we are delighted to see it come to fruition. The Build my Leopard tool helps propel our paperless and digital strategy. This feature has already increased traffic, inquiries and is bringing about more qualified clients who have a better understanding of our products and what we have to offer. This also will assist our sales team in knowing exactly what customers are interested in and accelerate the sales process for both customers and agents. Currently the device provides pricing in both US Dollars and Euros. Our next goal is to format this tool for the Australian Dollar and the Great British Pound. We expect this tool to be the launching pad for all of our pricing to move to a digital format. We are proud to offer our customers this innovative tool.”
The categories included in this device are: Interior, Engines & Drive, Navigation & Electronics, Electrical, Plumbing, Heating, Refrigeration & Gas, Deck & Hull, Sails & Rigging, General Equipment, and Commissioning. The user can view the base price of the model, as well as the cost of each add-on. Once the client has gone through the list and marked off all options he or she wishes to include, the list is submitted. Upon doing this, the customer receives a downloadable summary with the ex-factory pricing. This summary is also emailed to the customer, so it can easily be shared with friends and family.
This new element has been popular since it debuted. The launch of the Build my Leopard tool brought with it a 240% increase of inquiries on the Leopard Catamarans site. This success can be attributed to its usability and the in-depth information that it provides the customer. The tool also allows agents, managers and builders to identify trends. In the near future Leopard Catamarans plans to debut this feature on all 9 of their international sites.
Robertson and Caine, South Africa’s largest yacht producer, build the Leopard line of blue water cruising catamarans. As the worldwide dealer, Leopard Catamarans is proud to say that over 1,000 Leopard cats have now sailed more than 9 million miles and the world’s largest oceans.