Palo Alto Software CEO to Mentor SXSW Startups

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Entrepreneur and software CEO Sabrina Parsons to host session at annual tech conference

Sabrina Parsons, serial entrepreneur and CEO of Palo Alto Software, will
host an interactive mentor session this week at SXSW Interactive to offer advice for startups on how to generate revenue and cash.

Parsons’ session, titled “Startup: The Path to Revenue and Cash,” will provide key insights and advice on growth strategies for startups and small businesses. As the CEO of a software company that creates business planning and financial tracking software for small businesses, Parsons understands how to develop an effective business plan that will lead to more growth in the long run.

“The best way to increase revenue and cash flow is to build a business plan and track your progress daily against a set budget and forecast,” said Parsons. “Many Silicon Valley startups believe that the lean startup methodology means that a business plan is not needed, but this is simply not true. Even the leanest high-tech startups need to have some sort of financial plan in mind in order to see revenue growth long term.”

Prior to becoming CEO at Palo Alto Software, Parsons launched a handful of tech startups, including a web consulting firm and later a software distribution company that was purchased by Palo Alto Software in 2002. Her experience as a tech entrepreneur and leading the helm at a fast growth software company gives her a unique perspective on the industry.

In addition to her session on planning for revenue and cash, Parsons will participate on a panel about women and careers hosted by As a female CEO in a male-dominated field, Parsons can share tips and advice for advancing in the tech world as a woman. Parsons is also a strong advocate for restructuring Corporate America to level the playing field for women and has implemented many unique strategies to do so at her own company.

“I do not believe that Corporate America does enough to give women an equal opportunity to advance in their careers,” Parsons said. “As CEO, I’ve implemented more flexible working hours and kid-friendly office environment that I feel helps both working moms and dads alike. As a result, Palo Alto Software employs significantly more women than the average software company in America.”

The 2014 SXSW Interactive conference marks the 21st gathering of the event, which will be held in Austin, Texas, from March 7 to 11. The conference features business and technology leaders from around the world to discuss cutting-edge innovations and tech advancements. Following her events, Parsons will also hold one-on-one career coaching sessions with interested startup and small business owners.

About Palo Alto Software
Palo Alto Software, Inc., makers of the #1 selling business planning software in the world, develops and publishes tools, products, and content to help small and midsized businesses pitch, plan, manage, and grow their ventures. LivePlan, the company’s flagship product, is a SaaS (software as a service) solution for business planning and financial management. Palo Alto Software has been the market leader in its category for over 15 years, has served well over 2 million entrepreneurs, and has customers in 180 countries. It was founded in 1988 by business planning expert Tim Berry. Sabrina Parsons has been the company’s CEO since 2007. Parsons successfully expanded its service offering into the cloud with LivePlan. Palo Alto Software is a privately-owned corporation based in Eugene, Oregon. You can follow Sabrina on twitter @MommyCEO.

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Kelsey Gunderson
Walker Sands Communications
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