LowestRates.ca Celebrates Its 15,000th Online Auto Insurance Quote with an Insightful Infographic

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LowestRates.ca has crunched its auto insurance data, providing revealing insights into who shops for car insurance online in Canada.

As Canadians increasingly shop for car insurance online, we wanted to illustrate the types of motorists who are using our site to save money.

Celebrating its 15,000th online auto insurance quote, LowestRates.ca today announced the release of a new infographic, “Auto Insurance Quotes By the Numbers.” With insights driven by the Canadians who came to LowestRates.ca to compare auto insurance quotes, the infographic provides an important snapshot of who is buying car insurance online.

“As Canadians increasingly shop for car insurance online, we wanted to illustrate the types of motorists who are using our site to save money. With 15,000 quotes under our belt, now is a great time to take a look at the data, and we think Canadians will be interested in the findings,” said Justin Thouin, CEO of Lowest Rates Inc.

LowestRates.ca’s infographic also compares its online customers with those at a traditional “brick and mortar” auto insurance shop. Interestingly, online shoppers generally hail from different demographic groups and drive different types of vehicles.

“We found it interesting that online auto insurance shoppers at LowestRates.ca skew much younger than at our brick-and-mortar auto insurance partners. And, while being younger, our customers tend to drive older vehicles – in fact, over half of our online quotes were for cars seven years or older,” said Thouin.

The infographic also breaks down traffic tickets reported by LowestRates.ca customers by car make. Infiniti, Audi, Jeep, Pontiac, and BMW drivers tend to have the highest number of tickets, perhaps not unsurprisingly as drivers take full advantage of the vehicles’ horsepower.

LowestRates.ca’s new infographic is just the latest step in the company’s ongoing mission to make the complicated world of personal finance fun and simple for consumers. Visit http://www.lowestrates.ca/insurance/auto to compare auto insurance quotes and see how much you could save today!

About Lowest Rates Inc.
Based in Toronto, Canada, and founded in 2012, Lowest Rates Inc., through its websites LowestRates.ca and LowestRates.com, provides a free independent online service that helps consumers compare personal financial products offered by North America’s leading financial institutions. Lowest Rates Inc. helps people save time and money by allowing them to compare offers on mortgages, insurance and credit cards all in one place. Lowest Rates Inc. strives to become North America’s leader in providing consumers with the necessary tools and unbiased information they need to quickly and conveniently find the right personal financial products for their unique needs.

For more information, visit LowestRates.ca and stay connected by following us on:
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Cliff Ritter

Justin Thouin
since: 09/2012
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