Matter Communications Filling Final Spots of April “Fitness & Health” Co-Op Satellite Media Tour (SMT) Offering

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Studio-C by Matter Works with PR Agencies and Directly with Brands to Develop Media Tours That Reach Millions of Consumers and Deliver on Messaging to Drive Sales

Matter Communications is filling the final spots of its co-op Satellite Media Tour (SMT) surrounding fitness and health, slated for April 3. The tour will reach 10-20 national and local broadcast and radio outlets across the country, and be led by Jeana Tanhk – a mom influencer with an affinity for technology, and healthy choices for her family.

Co-op Satellite Media Tours (SMTs) remain a cost-effective way to get a client’s message across organically, via media, and directly to the consumers by compiling a cohesive story among other non-competitive brands that are like-minded. Matter will leverage its years of expertise in video to ensure brands are displayed in a visually compelling way, and craft scripts closely with clients to create maximum impact in the story shared. Throughout the year, SMTs will consist of a series – ranging from 10-20 segments – within television, radio and the online media space. Interviews will be conducted over a two-, three- or four-hour time period and some are live, while others may be taped and air later in the week to ensure the news is still timely for clients.

Studio-C by Matter offers a dedicated on-site, live broadcast studio and a team of media experts who routinely – and seamlessly – conduct interviews with an array of media outlets across the country to effectively share a brand’s message, drive interest, and ultimately increase revenue.

In addition to the spring tour on the horizon, Matter will offer a range of SMTs throughout the year with Jeana Tahnk. She is an Associate Editor at Cool Mom Tech and contributor to Mashable, Parenting, Parents, Scholastic Parent & Child, Daily Candy Kids and many others. Tahnk’s commentary on technology has also been included on ABC 7Live, HuffPost Live, The Modern Parent’s Guide and the New York Times and she is often sought after as an expert in navigating the world of parenting and finding products that prove beneficial within the technology or parenting space.

“Our SMT service offering is a natural extension of the visual storytelling Studio-C is already doing for businesses across a myriad of industries,” said Scott Signore, Matter Communications Founder and CEO. “By combining our media and brand connections with our broadcast capabilities and creative talent, we’re able to offer our clients an impactful vehicle for targeted brand awareness.”

Themes for this year’s SMT offering will include, but are not limited to:

  •     Goodbye Winter, Hello Spring! Revamp Your Fitness and Health Routine: “Fitness gadgets, healthy alternatives and other activities to jumpstart spring season”
  •     Mother’s Day Gift Ideas: “Fun and useful gadgets that any mom would love”
  •     Dads and Grads Top Gift Ideas: “Techno-Dads and grads rejoice”
  •     Back to School Essentials: “Products to help the kids, and the parents get back into the swing of new school year”
  •     Holiday: “The hottest tech gifts for this year's holiday season”

For SMT pricing and scheduling information, email SMT(at)Matternow(dot)com or call 978-518-4547.

About Matter Communications
Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island, Portland, Oregon and Boston, Matter Communications executes creative, results-driven public relations and social media programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media, crisis communications and thought leadership programs. For more information, please go to or visit the PR Whiteboard blog.

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Parry Headrick
Matter Communications
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