Like the book, I wanted the visual component of his book jacket and website to be over-the-top loco. The goal is to get eyes to stick to the graphic element and get them to turn the pages.
Boston, MA (PRWEB) March 06, 2014
Author (and doctor) Irv Danesh hired the services of veteran creative agency, Keith Lane Creative Group, to design and rebrand his book, “The Loco Life of Doctor Taco.” Upon the completion of the vivacious cover art, Danesh further enlisted KLCG to build out his online presence with a new website focused on promoting the novel.
Danesh hired the Boston based creative marketing firm due to the impressive portfolio and track record the agency has to its credit when it comes to innovatively marketing and advertising products and ideas. KLCG’s principal, Keith Lane, has driven the creative direction for such clients as Fox Sports, Puma, the National Hockey League, the Boston Celtics, Major League Soccer, Comcast Sports, Honey Dew Donuts, and Lids. Danesh knew that KLCG could propel the vision he had for his book to the next level and get the text in front his target audience worldwide.
“I’m blown away by the site,” said Danesh. “It’s incredibly well thought out and designed, and it’s even more eye-catching and telling than I had even thought possible in my own initial internal ideas for what I thought an effective site would, or could be.”
What’s “The Loco Life of Doctor Taco” about?
The story is about Sam Cohen, who leaves his family and the girl he loves to go to medical school in Mexico – due to his inability to qualify for American medical schools – and gets the education of a lifetime. Along with a cadre of expat pre-med friends, Sam’s eyes are opened to the strange realities of life, business, justice south of the border, and the truth about the American medical establishment.
Besides “primitive” classes and life or death ER experiences, Sam’s curriculum includes scamming, smuggling, prostitution, grave-robbing, alligator hunting, drinking, and finally growing up.
Check it out here: http://www.doctortacobook.com.
“I’m pleased to have been given the opportunity to generate a creative digital marketing plan for Dr. Danesh,” said Lane. “Like the book, I wanted the visual component of his book jacket and website to be over-the-top loco. The goal is to get eyes to stick to the graphic element and get them to turn the pages. That’s where the meat of this story really is, and where I drew my inspiration from when it came to marketing his story in a way that keeps the plot moving, and pushes the book into the clutches of American culture."
For more information on Keith Lane Creative Group visit: http://www.keithlanecreativegroup.com.
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