Concilio Latino de Salud Presents Eighth Annual ¡Vive tu vida! Get Up! Get Moving!® Physical Activity and Hispanic Family Health Event

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Boehringer Ingelheim Pharmaceuticals, Inc. and Eli Lilly and Company presenting Llaves para una mejor salud (Keys to a Healthier You) diabetes education pavilion. ACA and Medicaid health insurance pavilion providing one-to-one support.

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On Saturday, March 8, 2014, the National Alliance for Hispanic Health kicks off the 2014 ¡Vive tu vida! Get Up! Get Moving!® 10-event series in Phoenix, Arizona with local community-based organization partner, Concilio Latino de Salud. The event series promotes Hispanic family physical activity and good nutrition for better health and wellness for people of all ages and all sizes. The event this weekend is free and open to the public and will be held at the John R. Davis Elementary School at 6209 S. 15th Avenue in Phoenix, from 8:00 a.m. to 2:00 p.m.

“¡Vive tu vida! Get Up! Get Moving!® is a great opportunity to learn fun, safe, affordable, and effective ways for the whole family to be physically active,” said Elizabeth Ortíz de Valdez, President and CEO of Concilio Latino de Salud. “Physical activity helps prevent and manage disease, boosts energy, and is an important part of maintaining emotional health by reducing stress and improving one’s mood.”

¡Vive tu vida! Get Up! Get Moving!® demonstrates the power of culture, family, and community to promote better health for all. Made possible by an extraordinary group of partners and volunteers, the Phoenix event will feature health information and screenings, including blood pressure, blood glucose, mammograms, and dental exams for kids; Zumba and youth soccer clinics; and on site support to answer questions about Medicaid and the new Health Insurance Marketplace created by the Affordable Care Act. Participants will also have the chance to win prizes, enjoy healthy snacks, listen to music, watch folkloric dances, and much more!

Title sponsor Boehringer Ingelheim Pharmaceuticals, Inc. and Eli Lilly and Company are bringing their Llaves para una mejor salud (Keys to a Healthier You) diabetes education pavilion to a 10-city tour of the Alliance’s signature ¡Vive tu vida! Get Up! Get Moving!® event series. This fun and interactive pavilion will include music and dance demonstrations, good nutrition stations, and the chance to talk to a certified diabetes educator.

“We are proud to be the title sponsor for ¡Vive tu vida! Get Up! Get Moving!® as part of our ongoing commitment to the communities we serve, and education about diabetes and healthy living,” said Christopher Kaplan, Senior Vice President and Chief Marketing Officer, Boehringer Ingelheim Pharmaceuticals, Inc. “We recognize we are part of a global community and our family of employees feels strongly about partnering with organizations like the Alliance to improve it.”

“The support we receive from Boehringer Ingelheim Pharmaceuticals, Inc. and Eli Lilly and Company (Lilly), Newman’s Own Foundation, and the Healthy Americas Foundation allows us to serve 25,000 people at community family health events every year, like the one this weekend in Phoenix,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group.

“We are proud to support the National Alliance for Hispanic Health in providing community-based health and nutrition outreach,” said Robert Forrester, president of Newman’s Own Foundation. “One of the Foundation’s priorities is the support of nonprofits whose focus is on nutrition, and ¡Vive tu vida! Get Up! Get Moving!® works to address a broad range of needs on the local level.”

All participants of ¡Vive tu vida! Get Up! Get Moving!® Phoenix will be eligible to register for the National Alliance for Hispanic Health’s Buena Salud® Club. This free membership club is designed to promote healthy lifestyles by providing year-round reliable and confidential health information and provider referrals.

About Concilio Latino de Salud
Concilio is a 501(c)(3), nonprofit, community-based organization that provides culturally competent and linguistically appropriate prevention education on a wide range of health topics of great concern to the Hispanic community including: HIV/AIDS and other STIs (sexually transmitted infections), cardiovascular disease, diabetes and obesity, inhalant/substance abuse among young adults, preventative vaccinations for babies and children, tobacco use elimination, and others. Concilio actively pursues goals set by the national and state projects such as Healthy People 2020 through programming, advocacy, public policy analysis, workshops, community-wide education, service and resource referrals, applied research, and media links.

About the National Alliance for Hispanic Health
The Alliance is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 15 million each year, making a daily difference in the lives of Hispanic communities and families. For more information, visit or call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.

About ¡Vive tu vida! Get Up! Get Moving!®
In its eighth year, ¡Vive tu vida! Get Up! Get Moving!® is the premier national family physical activity and healthy lifestyle event series in the nation. These family-oriented events are organized by leading Hispanic community-based organizations along with the support of over 400 local partners and hundreds of volunteers, and are tailored to the interests and cultures of each community. The National Alliance for Hispanic Health and the Health Foundation for the Americas present the series, along with title sponsor Boehringer Ingelheim Pharmaceuticals, Inc., and Eli Lilly and Company; national supporter Newman’s Own Foundation; national media partner Univision Communication’s Salud es vida; and, national partners the Embassy of Mexico and the United States Tennis Association. For more information call 1-866-783-2645, or visit or find us on Facebook at

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