Plainfield, IL (PRWEB) March 07, 2014
Infutor Data Solutions announced this week the most recent update to their True Auto Owners Database has reached 180 million known auto owners. In addition, the company will be offering vehicle valuation data as an added enhancement option.
“We have consistently grown this file over the course of several years, and are excited that we have reached the 180 million record mark,” explains Mary Jo Yafchak, Vice President of Product Development. “Recent testing has shown that our file is also growing in several prominent geographic areas that auto marketers consistently look to target,” she continues.
The majority of the automotive databases in the industry encompass ownership data back to 1980. Infutor’s market edge continues to be the coverage of data within the past 7-10 years, a key time frame for marketers who target consumers in the market to make a purchasing decision.
“The true competitive advantage of this file, outside of the quantity of available records, is that approximately 63% of the file contains ownership records from 2001 through 2014,” explains Gary Walter, President and CEO of Infutor. “Our customers are telling us that many files in the marketplace are heavily weighted with older auto model information, making it more challenging for marketers to accurately reach the right consumers at the peak decision time.”
Along with sustained file growth, Infutor is also now offering two options for appending vehicle valuation information, giving auto marketers a choice for enhanced market intelligence and further data segmentation. Data enhancements include fair market, trade-in and retail vehicle values.
Infutor’s Auto Owners Database is one of the industry’s largest and most accurate non-regulated automobile marketing files. With 180 million total records now available, it consistently outperforms other automobile files for accuracy, counts and response rates.
All records are known vehicle ownership transactions and are validated by at least two sources for accuracy. All data transactions are accessible through automated query and order systems, available 24 hours a day, 7 days per week.