METRO Selects Leger Metrics to Manage Voice of the Customer Program

New customer feedback program will allow METRO to measure in-store experience in real-time.

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Leger Metrics & Metro

METRO Selects Leger Metrics to Manage Voice of the Customer Program

After an exhaustive vendor search and rigorous due diligence process, we selected Leger Metrics on the quality of their survey data collection and real-time reporting platform.

(PRWEB) March 07, 2014

Leger Metrics, a leading provider of Customer Experience Management and Voice of the Customer solutions, is pleased to announce that it has been selected by METRO, one of Canada’s largest grocery retailers, to manage its customer experience measurement program.

“After an exhaustive vendor search and rigorous due diligence process, we selected Leger Metrics on the quality of their survey data collection and real-time reporting platform,” says Thierry Bransi, METRO’s Director of Insights & Planning. “We have multiple store banners and a relatively complex reporting hierarchy. We needed a partner that could help take METRO’s customer experience strategy to the next level. The Leger Metrics solution offered the ease of use, advanced analytical features and flexibility we were looking for,” continues Bransi.

“Adding a prestigious brand such as METRO to our growing client roster is a great accomplishment for our company,” states Richard Pridham, President & CEO of Leger Metrics. “METRO is widely considered one of Canada’s best managed companies and one of the most profitable grocery retailers in North America. We really worked hard to understand their challenges and come up with a more effective, innovative voice of the customer program to help them improve their customers’ in-store experiences,” concludes Pridham.

About METRO

With annual sales of over $11 billion, METRO INC., founded in 1947, is the only major Canadian food distribution company to have its head office in Quebec. Along with its affiliates and franchisees, METRO employs in Quebec and Ontario over 65,000 people, whose mission is to satisfy their customers every day and earn their long-term loyalty. METRO operates a network of almost 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics. Visit http://www.metro.ca for more information about METRO.

About Leger Metrics

Leger Metrics Inc. is a leading North American supplier of Voice of the Customer (VoC) and Customer Experience Management (CEM) solutions, Leger Metrics provides cloud-based customer feedback management, real-time reporting, and customer recovery solutions. With clients in multi-location retail, restaurant, automotive, financial services and healthcare, Leger Metrics solutions enable consumer brands to foster deeper engagement, and improve customer satisfaction and loyalty through continuous customer feedback and real-time actionable insights. Leger Metrics is a division of Leger, The Research Intelligence Group, the largest Canadian-owned market research firm with offices throughout Canada, in the United States and Zurich, Switzerland. For more information: http://www.legermetrics.com.


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