Facebook Veteran Andrew Peebles Joins Gallop Labs as Director of Sales

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Former Client Partner at Facebook to Build Sales Strategy, Grow North American Presence of the Performance-driven Marketing Platform

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Gallop Labs is thinking differently about how to identify and engage high value mobile users, and I look forward to helping our clients get the most out of their mobile investment. - Andrew Peebles

Gallop Labs today announced that Andrew Peebles, former Client Partner at Facebook, has joined the team as Director of Sales.

Peebles will be responsible for building the company’s sales strategy and brand presence across North America. He will be working with clients to help identify their high value mobile users and achieve their business goals by engaging these users on Facebook through Gallop Labs’s proprietary mobile media buying ad platform.

Peebles’s history with Facebook makes him uniquely qualified for the position. As one of the early Facebook employees in 2009, Peebles was instrumental in growing their Canadian business presence and is very familiar with the intricacies of the platform. He worked with Fortune 500 companies and their agencies across the country as a thought leader and strategist in the social media space. He helped build their brand presence and strategy on the Facebook platform using Facebook’s native tools alongside executing successful media campaigns to support various client initiatives.

“We’re thrilled Andrew has joined our team,” said Karthik Ramakrishnan, CEO, Gallop Labs. “He embodies the qualities we look for in building a world-class team. He shares our passion for disrupting the digital advertising space and empowering advertisers to accelerate their growth. As his success at Facebook has proven, he will be an advocate for our clients and our product.”

"I'm really excited to be a part of this growing team,” said Peebles. “Mobile is such a big part of our daily lives, and I think it's an amazing opportunity to contribute hands-on to the growing ecosystem. Gallop Labs is thinking differently about how to identify and engage high value mobile users, and I look forward to helping our clients get the most out of their mobile investment."

Gallop Labs is changing the landscape of media buying, helping some of the best known brands and organizations in North America to drive business results. Since launching in Q3 2013, Gallop has worked with Royal Bank of Canada, Kobo, C Spire Wireless, and Telus to acquire and engage high value users. Leveraging Facebook and its incredible reach, Gallop marries behavioural data created in-app with social data to fundamentally improve returns on user acquisition, retention, and monetization strategies. Learn more: galloplabs.com.

About Gallop Labs

Gallop Labs is focused on a user-centric, data-driven approach to fundamentally improve your return on user acquisition, retention, and monetization strategies. Our team’s core expertise in mobile strategy, design, user experience, development and analytics allowed us to rethink how user behavior and segmentation can be leveraged to drive precisely targeted advertising.

Our marketing, technology, and design professionals work with you to develop and execute campaigns that ensure you reach the right consumers, at the right time, with the right message. We use our proprietary technology to transform user data into insights that will ensure positive ROI on campaigns and unlock growth, allowing you to achieve real business goals. Learn more at galloplabs.com.

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Farzana Nasser
Gallop Labs
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