Never Forget Daylight Saving Time and to Spring Forward

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A public service by Avianne & Co. for those who always forget daylight saving time.

This weekend, most Americans will set their clocks forward one hour for daylight saving time. Despite all the reminders to “spring forward,” there is always that one person who forgets or misunderstands, and is subsequently an hour late to church or work on Sunday.

One option is to buy your forgetful friend a new watch. A watch that automatically adjusts the time would be a very practical option. Another option is buying such a fancy watch (like one of these from Avianne & Co.), that they can't wait to tinker and adjust the time of such a beautiful piece they are very fond of and eager to wear and share.

In addition, as you consider creating a new tradition of gifting a watch each time change, it might just help to share some history and tips on this often misunderstood day and why we adjust our clocks.

The origins of daylight saving time:

Historians credit one of the greatest minds in human history for the original concept of daylight saving time: Benjamin Franklin. The idea was to conserve candle use by waking up earlier to utilize more sunlight.

In 1905, inventor William Willett from the U.K. proposed the idea of moving clocks 20 minutes forward each Sunday in April, and moving them back 20 minutes each Sunday in September. Unfortunately, he died in 1915, before his idea took hold.

Sleep is key:

Think of daylight saving time as switching time zones without leaving home. From Texas to Florida, the time difference is one hour, the same amount of time we set our clocks forward or back, depending on the time of year. Therefore, it’s important to pay attention to your sleep patterns leading up to daylight saving time. Try to ease your body into the time change and the transition will be much easier.

Night owls beware:

Time changes are made at 2 a.m. This is probably well past most people’s bedtimes, but can make a difference for the night owls. In the spring, we lose the 2:00 hour and jump straight to 3. In the fall, 2 a.m. magically turns back into 1 a.m.; some restaurants and bars that stay open until or past 2 a.m. may choose to extend their hours of operation for that day, but many do not. Try not to point to your new Avianne & Co. watch and plead with your bartender if he says it’s time to go.

No time change in the “Grand Canyon State:”

While most Americans will have to deal with the time change, some parts of the United States will continue as if nothing happened. Arizona originally tried daylight saving in 1967; it was so unpopular among the community that the state passed a statute in 1968 to exempt Arizona from ever observing the time change again.

Hawaii, like Arizona, does not observe daylight saving time, and Indiana did not observe it until 2005.

Spring forward vs. fall back:

Never again be confused about what to do for daylight saving time. The time-tested messages of “spring forward” and “fall back” have helped countless people remember the appropriate steps to take. Right as it begins to warm up for spring’s arrival, it’s time to move those clocks one hour forward – hence “spring forward.” When it starts getting cooler outside and we’re into the fall season, we must set them one hour back – hence “fall back.”

With these tips and advice, you will be a daylight saving pro in no time. This March 9, with a little awareness, expect to see a huge decrease in people saying, “I forgot all about it.”

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Darby Underwood
Axia Public Relations
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