London, England (PRWEB UK) 10 March 2014
Fabien Dallot, Director of Cloud Gaming, Orange says: “It is a great opportunity, because it means we can really leverage our network. We manage the bandwidth, so we can guarantee the service.”
“We see this as a revenue generator itself.”
To kick start the process Orange offers a free game pad to all new broadband customers.
“So when they have their set-top box, they can discover the service very quickly and begin purchasing games.”
This is important for retention as gamers will not want to change provider and lose awards, characters, scores and levels, he adds.
And there are exciting innovations in the pipeline. Dallot hints that a new app will allow gamers to use their smartphone as the gamepad via direct interaction with the TV.
Read the full interview, including commentary from Simon Protheroe, Online Publishing Director, Square Enix, here: Download Cloud Gaming Telco Paper: http://bit.ly/1f5zvlA.
Tom Pycraft, Editor, Video Games Intelligence says: “This interview provides excellent insight on the huge opportunity for telco’s in cloud gaming.”
This interview is commissioned ahead of Cloud Gaming Europe 2014 (May 19-20). Cloud Gaming Europe is an industry defining event for all the major telco’s, games publishers, platforms and developers to discuss cloud distribution, monetization and development.
For more information please contact Tom Pycraft on tpycraft(at)vgintel(dot)com or Tel: +44 (0)20 7422 4321.