Exert Co. Proclaims: Don’t Let Hot Flashes Dictate Life’s Choices

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Exert Co.'s new release, Exert Smart Body Coolant, cools the skin by up to 6 degrees to help with the inconvenience of hot flashes.



Exert is hypoallergenic, aluminum and alcohol-free and is made from ingredients recognized as safe by the Cosmetic Ingredient Board (advisory board to the FDA).

Hot flashes are an annoyance that transcend the everyday inconvenience. Hot flashes force women to wear certain clothes and specific colors in order to hide the sweat stains. They dictate how to travel and when to travel. They also factor in when making plans for an evening out. No one wants to have a hot flash in an airplane at 30,000 feet or in a crowded social setting. With the travel season inching ever closer, and the U.S. Travel Association reporting that the average age of a traveler is 47.5, and make up 36 percent of travel volume, hot flashes cannot come at a more inopportune time. Exert Co. had these women in mind specifically with the release of Exert Smart Body Coolant.

Exert gets sprayed once on the body and activates only when there is a skin temperature spike. Exert doesn’t feel cold when applied but instead works by drawing heat away from the body only when the body needs it. When skin temperature rises, Exert activates and cools the skin by 2 to 6 degrees. When body temperature drops to normal, Exert recharges and is ready to cool again without the need to reapply. Arvind Rao, Chief Innovation Officer, adds that, “Exert is hypoallergenic, aluminum and alcohol-free and is made from ingredients recognized as safe by the Cosmetic Ingredient Board (advisory board to the FDA).”

The announcement that Exert is now on the market is welcomed news to approximately 27 million women in the U.S. who have hot flashes or experience night sweats with an expected growth of 10 percent annually. Christopher Joyce, explains it simply, “Exert works. Just as importantly it works over and over when needed throughout the day.”

Choices in life should not be made as a result of hot flashes and excessive sweating. Wearing black, driving alone with the A/C on full blast, and staying home on a Friday night are all great. However, these decisions should not be made in worry or fear. Exert helps people to stay cool in order to make worry-free choices.

A 4 to 6-week supply of Exert Smart Body Coolant retails for $30. To learn more about Exert Smart Body Coolant, visit http://exertco.com or call 877-929-9922.

About Exert Smart Body Coolant

Exert Smart Body Coolant is a once a day body spray that activates only when skin temperature spikes. Exert cools the body by up to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert Smart Body Coolant helps regulate skin temperature. To learn more, visit http://exertco.com.

About Exert Co.

Exert Co. is a Wilmington, DE-based company that makes smart, functional, consumer products that solve “big market” problems in completely new ways.

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Jacob Markiewicz
Joyce Co
+1 3023004671
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Christopher Joyce
Exert Co
302 353 4018
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