The Insight Selling Implementation Guide - How to Turn Insight into Increased Revenue

For many sales organizations, delivering a compelling story that differentiates their solutions from the rest of the market is too important to not to seek the advice and guidance of the top insight selling implementation companies. So here are five companies with dedicated insight selling programs who can help you implement insight selling into your sales team so that your salespeople are able to sell value and differentiate your product to today’s empowered buyers. Source: Insight Demand LTD

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(PRWEB) March 09, 2014

You’ve seen the research, and read the books. Buying has changed. With all of the advice and information available on the internet, empowered Buyers don’t need more information. What they need is to find out what all of the information means. They need insight.

Because buying has changed, selling must change. With complex products, customers often lack the time and expertise to form an accurate buying vision on their own. And if salespeople don’t challenge what customers have learned online with insight, then they will be forced to follow the customer down the road of commoditization and discounting, because the customer only has a limited view of the value of your product.

At the same time, buyers are consuming more information online before they engage a salesperson, so they have little tolerance for salespeople who can’t quickly provide intelligence that the buyer couldn’t have found elsewhere.

But implementing insight selling into your salesforce assumes you have insights to deliver, and that your salespeople are able to deliver insight without upsetting the customer. Indeed, finding, creating, and delivering insight isn’t easy. As the VP of Sales Enablement recently said, “turning insight into revenue isn’t going to happen from having the sales team read a book or watch a webinar.”

For many sales organizations, delivering a compelling story that differentiates their solutions from the rest of the market is too important to not to seek the advice and guidance of the top insight selling implementation companies. So here are five companies with dedicated insight selling programs who can help you implement insight selling into your sales team so that your salespeople are able to sell value and differentiate your product to today’s empowered buyers.

Five Insight Selling Sales Implementation Companies:

1) The Challenger Sale (CEB)
Workshop: The Challenger Sale
Book: “The Challenger Sale: Taking Control of the Customer Conversation.”
Website: http://www.executiveboard.com/challenger

2) Corporate Visions
Workshop: Conversations that Win.
Book: “Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals.”
Website: http://www.CorporateVisions.com

3) Insight Demand
Workshop: Insight Selling.
Book: “Insight Selling- How to sell value & differentiate your product with Insight Scenarios.”
Website: http://www.InsightDemand.com

4) Rain Group
Workshop: Insight Selling.
Book: Insight Selling: Surprising New Research on What Sales Winners Do Differently, May 2014.
Website: http://www.RainSalesTraining.com

5) Richardson
Workshop: Selling with Insights.
Book: “Changing the Sales Conversation: Connect, Collaborate, and Close.”
Website: http://www.richardson.com


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