WebbMason Debuts on Baltimore Business Journal’s Largest Software Developers List

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Company’s Technology Enables Marketing Automation, Brand Management for Clients

WebbMason (http://www.webbmason.com), an integrated marketing solutions and services company headquartered in suburban Baltimore, debuted on the Baltimore Business Journal’s list of Largest Software Developers in Greater Baltimore. More than 100 companies were surveyed for the annual feature that ranks companies by 2013 software revenue. WebbMason has more than 1,200 clients in healthcare, hospitality, financial services, manufacturing and technology industries, among others.

WebbMason was founded as a commercial printing company in 1989 by Warner Mason, president and chairman of the board, and Kip Webb, executive vice president. As the needs of their clients changed, the need for a way to effectively distribute materials was uncovered. WebbMason builds tools and services that help procurement and marketing professionals become more productive, more creative and more strategic. The firm developed and introduced its first proprietary distributed marketing management system in 1998. It’s known today as MarketingBench™ which over 800 clients worldwide rely on every day.

“We develop unique products, services and systems for each customer. We're proud of our track record of changing our clients' businesses by reducing their costs, increasing their efficiencies and empowering them like they've never experienced before from a marketing services provider,” says Jennifer Black, COO and president, WebbMason Interactive Solutions Division.

In September 2013, WebbMason introduced MarketingBench™ 2.0, a marketing automation solution for the creation, sourcing, deployment and measurement of integrated marketing programs. MarketingBench 2.0 is ideal for complex marketing ecosystems such as franchise operations, retail chains, field marketing organizations and partner marketing programs where ensuring timely fulfillment and brand consistency can be challenging.

In addition, WebbMason provides a full range of multichannel offline and digital marketing services, including graphic design, brand identity, web design and development, search engine marketing/search engine optimization (SEM/SEO), email marketing, social media management, promotional items and commercial printing.

About WebbMason
Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. The company helps marketers and operations professionals manage brand consistency, streamline processes and save money through a combination of industry expertise, technology innovation, and superior customer service. Solutions include distributed marketing management (WM MarketingBench™), on-demand document printing (WM DocBuilder), online workflow management (WM Connect) and WebbMason Interactive, which provides website development, pURL design, search, email marketing, social media and data analytics. WebbMason has 20 sales offices and eight warehousing, distribution and fulfillment locations throughout the US. Learn more at http://www.webbmason.com.

Social media tags: @WebbMason, @BaltBizOnline, #marketing, #software, #marketingautomation

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Erin Winchester
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