Runnings to Power Multichannel Retail Experience for Its Customers by Partnering With ShopVisible

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ShopVisible’s omnichannel expertise and order fulfillment capabilities led Runnings to select the award-winning vendor to power its new eCommerce site.

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Runnings is just one of many retailers that have recently turned to ShopVisible to create an integrated omnichannel experience tying online and offline together for their customers.

Today, Runnings, a leading general merchandise retailer with more than 34 brick and mortar stores across the upper Midwest, announces its partnership with ShopVisible for the launch of its first ever eCommerce site, With a need for inventory visibility and ordering options to drive their eCommerce strategy and create more buying options for customers, Runnings selected ShopVisible’s leading commerce platform to power the site, which is expected to launch in Fall of 2014.

With the forthcoming new site, Runnings aims to provide store inventory visibility on its website to help drive in-store traffic. Customers will have the options of ordering online with in-store pick up or shipment delivery to their home. In addition to enhanced product visibility and an increase in order fulfillment options, the company is eager to expand its digital presence.

After Runnings evaluated several eCommerce platform vendors to determine which solution would be the best fit for its needs, ShopVisible was chosen based on its seamless order management and fulfillment functionality. In addition, Runnings felt ShopVisible’s project management team could fulfill their complex needs from the ground up. Runnings has enlisted ShopVisible to create an omnichannel shopping experience for its customers, which includes online payment options such as PayPal and credit card processing as well as mobile optimization. Additionally, ShopVisible’s platform will allow seamless integration with the company’s current system of more than 500 suppliers.

“We are thrilled to partner with ShopVisible as we enter into eCommerce for the first time to grow and better serve a national online customer base,” said Dennis Jensen, director of marketing at Runnings. “After meeting with multiple eCommerce platform vendors, we came away from our meetings with ShopVisible feeling that their platform would provide the best solution to serve a broader audience while bringing more traffic into our 30-plus retail stores with online ordering and in-store pick up options.”

“We’re delighted that Runnings selected ShopVisible to power its new eCommerce site and to meet its unique business objective of using its online presence to drive more traffic to its brick and mortar stores,” said Sean Cook, CEO of ShopVisible. “It’s clear that Runnings understands its customers’ needs and is sure to see positive growth in sales, both in-store and online with a new eCommerce offering. Runnings is just one of many retailers that have recently turned to ShopVisible to create an integrated omnichannel experience tying online and offline together for their customers. As consumer eCommerce expectations increase, more and more retailers are realizing the benefits of online ordering and we’re proud to help them make the transition.”


About ShopVisible
ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more at and by following @ShopVisible.

About Runnings
Runnings started as an automotive supply store in December of 1947, when founder Norman A. “Red” Running opened his first store in Marshall, Minnesota. An advertisement was taken out in the Marshall newspaper to announce the prestigious event. Today, Runnings operates 34 retail stores throughout Minnesota, the Dakotas and Montana. In addition, the company is currently planning an expansion to the northeast with 6 stores across New York State and New Hampshire later this year. Runnings sells clothing and footwear, sporting goods, pet, tools, home improvement, housewares, lawn and garden, power equipment, farm and ranch, auto, toys and more. The Runnings team is now over 1,300 strong and still calls Marshall home to its corporate office and flagship store. The company is privately owned by the Dennis and Adele Reed Family. For more information, visit

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Jennifer Blackburn
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