Forbes Consulting Group to Present at the Pharmaceutical Marketing Research Group (PMRG) 2014 National Conference “Beyond The Data”

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CEO David Forbes to Reveal New Emotional Insights about Patient Motivation

Forbes Consulting Group, the leading market research company that directly accesses and explains consumers’ authentic emotional reactions, today announced that CEO Dr. David Forbes will speak at The Pharmaceutical Marketing Research Group (PMRG) annual national conference “Beyond The Data” in Orlando, Florida, on Tuesday, March 11. Forbes’ presentation, “Deeper Understanding of Target Patient Segments using Applied Neuroscience” will highlight results from a patient research study that delivered deeper insights into how to motivate patients to consider an alternative treatment and how to help physicians in discussions with their patients.

“Understanding what would motivate a patient to consider an alternative treatment can be challenging in the best of circumstances. While patients can often discuss how they feel about suffering from a specific condition and perceptions of their current treatment, it is often difficult to pinpoint the specific motivations that would move them to consider an alternative,” said Dr. David Forbes, CEO of Forbes Consulting Group.

Dr. Forbes presentation will discuss projective techniques overall and how the latest insights about the brain can help market researchers acquire the once elusive emotional reasons for behavior.

About the PMRG Conference
The 2014 annual national conference is focused on this evolving role of pharmaceutical marketing researchers to "Strategic Leaders." As the premier healthcare marketing research community, PMRG will offer attendees a forum to discuss their role as strategic leaders, understand the advances in digital medicine, and how to apply the latest methodologies and technologies to optimize their role. Participants will discuss the larger, strategic issues affecting the industry, while also demonstrating tangible tools and techniques that provide business value. For more information and to register, please visit:

About Forbes Consulting Group
Founded in 1985 and based in Lexington, Massachusetts, the Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. In its 29-year history, Forbes Consulting Group has become a valued resource for Fortune 500 companies with a focus on financial services, CPG, retail, advertising and pharmaceuticals. Their service portfolio combines qualitative and quantitative research, consultation and ideation. For more information, including the opportunity to receive a demo of their flagship products, MindSight® Motivational Profiling, Mindsight® Mobile or MindSight® Experential Discovery, please contact sales@forbesconsulting and follow the company on Facebook, Twitter, and LinkedIn.

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Rebecca Metz
Metz Communications
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