Spring/Summer ‘14 arrives at the Healthy Back Bag Company

Over 25 new bags for S/S ’14 have been added to the HBB range featuring Healthy Back Bags in pastel hues, vibrant carnival colours and street-cool urban tones along with brand new Shoulder Bags and sporty Active Bags.

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SS14 Collection
Our S/S’14 Collection reflects our love of fashion and function. With trend-led colours, hi-tech fabrics and cutting edge design this range of bags will take us through the summer in comfort and style.

London (PRWEB UK) 11 March 2014

The new bags, available to buy in stores and online, are based around themes of Serenity, A Circus of Colour, and Urban Safari, which reflect the general fashion trends we will be seeing this spring and summer. Alongside that, the Healthy Back Bag Company launches a new Active Collection designed to carry sports kit and accessories comfortably and securely, as well as a brand new range of tablet compatible Outdoor Shoulder Bags.

In addition, three new Reversible Healthy Back Bags introduce a modern and versatile twist to the S/S’14 Collection. Feats of design, these Reversible bags maintain the same benefits as a regular Healthy Back Bag but with the ability to turn the bag completely inside-out. One side featuring colour-blocked complementary colour-ways and the reverse a single colour with contrast trim.

Priscilla Chase, MD of the Healthy Back Bag Company, comments:
“Our S/S’14 Collection reflects our love of fashion and function. With trend-led colours, hi-tech fabrics and cutting edge design this range of bags will take us through the summer in comfort and style.”

Healthy Back Bags are the result of a collaboration between a bag designer, doctor and chiropractor, a meeting of minds that produced a unique and incredibly versatile bag. The Healthy Back Bag was launched in the USA, and winged it’s way across the Atlantic in 2004. Since then the brand has gone from strength to strength and is now sold worldwide.

Editorial contact info:
All press enquiries please contact Clare Elson clare(at)thehealthybackbag(dot)co(dot)uk / 020 7812 9800.
All trade enquiries please contact Claudia Yamoah claudia(at)thehealthybackbag(dot)co(dot)uk / 020 7812 9800.
Healthy Back Bags can be bought online http://www.thehealthybackbag.co.uk or through authorised retailers http://www.thehealthybackbag.co.uk/retailers.