The International Sleep Products Association (ISPA) Announces the Launch of the Redesigned Sleep Savvy Magazine

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ISPA promises that Sleep Savvy will provide an exciting new format, more organization of stories, and easier navigation.

Sleep Savvy magazine is proud to announce the redesign of its print edition debuting this month. The magazine is an engaging, educational resource for mattress retailers, sponsored by the Better Sleep Council, the consumer education arm of the International Sleep Products Association.

The March issue makeover includes an updated nameplate design, as well as a new editorial format, designed to provide a more logical organization of stories and easier navigation. Content now is divided into three sections—“Snooze News,” features, and retail “Workshop" each with an attractive label at the top of the page that serves as color-coded signposts to help guide readers.

In addition, the magazine’s more than 26,000 subscribers will notice other significant changes—from a fresh color palette and fonts to a more direct headline style and contemporary layout.

"Sleep Savvy's content is determined by mattress retailers, who rely on it for information and ideas. Our redesign is a direct response to the changing needs and habits of our readers,” said Mary Best, editor in chief. “The significant redesign of our print edition will move Sleep Savvy into the next phase of our growth as the leading publication for mattress retailers.”

The publication also is relaunching its website at ISPA EXPO, March 26-29.

First published in 2002, Sleep Savvy is published eight times a year.

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Mary Helen Uusimaki

Mary Best
@ISPAsleep
since: 01/2011
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International Sleep Products Association (ISPA)
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