Perfect Audience Launches Self-service Dynamic Retargeting Solution That Connects Google Merchant Accounts Directly to Facebook Exchange

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San Francisco-based company's new Perfect Product Ads let merchants boost sales up to 8% by connecting their Google Merchant Accounts to Facebook Exchange.

How Perfect Product Ads work

The ads are personalized down to the product level and can appear on desktop in the Facebook right-hand side or News Feed, the hottest real estate on the web.

Perfect Audience today announced the launch of its new Perfect Product Retargeting solution. With the San Francisco-based company’s new solution, online retailers with Google Merchant Center accounts can easily transform their product listings into personalized retargeting campaigns on Facebook Exchange (FBX) that perform 200-300% better than static ads according tests with about 50 retailers.

Perfect Product Retargeting is free to set up, 100% self-service for SMBs and has no minimum spend requirements. The ads are personalized down to the product level and can appear on desktop in the Facebook right-hand side or News Feed, the hottest real estate on the web.

“Personalized retargeting is truly the holy grail for online retailers,” said Brad Flora, Perfect Audience CEO. “Online retailers end up wasting time and money on clunky solutions that require a lot of setup and ongoing maintenance. We’ve built a simple, transparent, fully automated solution that gives total control to marketers at both brands and agencies. We’re offering dynamic retargeting in the News Feed for marketers of all sizes.”

Perfect Audience’s new solution lets marketers import product data directly from their Google Merchant Center accounts, the same accounts used for their Product Listing Ads. Then they can build dynamic product ad templates for the Facebook desktop right-hand side and News Feed. These templates make use of dynamic macros that insert things like product price, name, and description into the ads in real-time. Once the campaigns are launched they will serve fully personalized ads to lost customers to drive incremental sales at rates far beyond static advertising.

Perfect Audience offers simple, powerful ad retargeting on FBX and across more than a dozen display networks to more than 5,000 brands including Eventbrite, 99designs, and American Apparel. Brands of any size can sign up at PerfectAudience.com and start a retargeting campaign today free of charge.

About Perfect Audience

Perfect Audience is an FBX Qualified Partner and the fastest and easiest way for marketers to retarget lost customers across the web. More than 13,000 advertisers of all shapes and sizes use Perfect Audience to bring back lost customers and get more sales. With their powerful, simple self-service dashboard, tutorial videos and account managers at the ready, marketers can have effective campaigns up and running in minutes without having to sign a contract or pay setup fees. Marketers looking to get started can launch a free campaign today at http://www.perfectaudience.com.

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Brad Flora
@PerfectAudience
since: 12/2011
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