Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Introducing EventGrid: A Remarkably Effective Event Marketing and Ticketing Platform
  • USA - English


News provided by

Event Grid

Mar 11, 2014, 13:00 ET

Share this article

Share toX

Share this article

Share toX

NYC, NY (PRWEB) March 11, 2014 -- EventGrid is the newest player on the event marketing software scene, and they aim to change the game. With all the desired components integrated into one platform that can also be tied into other popular customer relationship management systems and marketing platforms, the EventGrid suite of tools gives event and experiential marketers the ability to manage all the elements of their events from a single platform – including everything from the initial announcements and marketing campaigns, to registration and CRM, to follow-up messaging and analytics. Even better, EventGrid allows marketers to easily create personalized landing pages and websites complete with their own logos, colors, and other branding for each event they host via the platform. It's all right within the content management system - no coding or HTML skills required. It will also sync with SalesForce, various social media platforms, and popular email marketing services. Furthermore, thanks to detailed analytics and integration with popular platforms like Google Analytics, EventGrid tracks the complete ROI (return on investment) lifecycle of an event, from the initial ticket sales and awareness to the overall marketing and social media impact after the event is over.

Other unique expects of this ticketing platform include the ability for users to book travel (flights, hotels, trains, etc.) without leaving the environment, as well the opportunity for organizers to manage day-to-day aspects of actually running an event. EventGrid also features a truly unique seating chart creation tool, which allows for ticket layouts to be customized and configured for any venue, from a major stadium to conference facility to a local theater – and everything in between.

EventGrid also integrates Passbook and Apple's iBeacons. An extension of the new geofencing capability, this allows for a previously downloaded pass, ticket, or loyalty card to show up on the lock screen when the user crosses the threshold of an already defined GPS location - so marketers can target "micro-locations", which in some cases require that users be in the presence of an iBeacon in order to validate their Passbook entries. Using BLE (Bluetooth Low Energy), iBeacons are simply small wireless sensors that transmit data to iPhones and other iOS devices, which can be placed anywhere, even indoors and/or on moving targets. They can then transmit location-based notifications such as customized mobile versions of event tickets, coupons, or other relevant information to guests at a relatively low cost as soon as they enter and/or exit a given venue - it is the ultimate in contextual targeting for event marketing professionals.

What's more, EventGrid offers a transparent pricing system that provides a remarkably simple contrast to the complex fee structures utilized by competing event marketing software options. There's a 2% online ticketing fee, and a 2.9% plus $0.30 credit card processing fee (or users can opt for PayPal instead). That's it - no tiered or volume-based pricing. With EventGrid pricing, what you see is what you get - taking much of the mystery and confusion out of the budgeting process for EventGrid users.

The brainchild of two experienced engineers who realized how almost everyone dislikes Ticketmaster and other ticket selling services that have hidden costs and other inconvenient aspects for both consumers and marketers, as well as astronomical fees and generally poor customer service. In fact, most users basically just tolerate overpriced event management services because there really aren’t any other options. It was this consumer dissatisfaction that led to software developers and entrepreneurs Nirah Shah and Eric Popivker to create EventGrid, a new style of event management software."Our goal was to streamline the process of creating event websites and landing pages, including user registration, marketing tools, and integration with other essential software programs that event marketers and ticketing professionals already use".

These two engineers turned entrepreneurs with years of experience working with start-ups who decided to take the plunge on their own project idea with EventGrid, this software was created by a team comprised of developers and designers from all over the world who wanted to strike out on their own and build something unique that would make a difference for both marketers and consumers. Like many successful startup founders, “we weren’t cut out for the corporate world” says Niraj Shah. That said, the corporate realm’s loss is the event marketing vertical’s gain with EventGrid.

EventGrid was created for one simple reason - the fact that the EventGrid founders were looking for a flexible way to manage event registration, marketing, payments, and promotions online, particularly via mobile and tablet. Since Niraj and Eric couldn’t find anything that fit their needs, they decided to create their own tools that empower event managers to control every aspect of their event digitally, from start to finish – in a beautifully intuitive, branded environment that covers every element from the initial promotion to ticket and travel registration to real-time management to follow-up promotions. After all, a successful event is about more than just mere attendance numbers – it is about beginning, continuing, and maintaining an ongoing conversation with current and future customers – and that’s what event management through EventGrid is all about.

Niraj Shah, Event Grid, http://www.eventgrid.com, +1 (908) 616-3168, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.