Courtney Wiley, Vice President of Marketing for Marketing Advocate
There are channel marketing best practices that get you closer to the Holy Grail and can help you activate partner demand generation at every level.
Centerville, MA (PRWEB) March 11, 2014
Marketing Advocate, the pioneer in Through-Partner Marketing Automation (TPMA) software, will lead a session at the upcoming Marketo Marketing Nation Summit 2014, “How to Design a Best-of-Breed Blueprint for Partner Demand Generation.”
Courtney Wiley, Vice President of Marketing for Marketing Advocate, will conduct a one-hour session to be held on Tuesday, April 8, and will include a ten-minute Q&A. “There is no one-size-fits-all approach to driving quality demand for every partner tier within your channel network," Wiley explained. “However, there are channel marketing best practices that get you closer to the Holy Grail and can help you activate partner demand generation at every level.”
Attendees will walk away with a set of pragmatic tools to help assess their current partner strategy, a model for comprehensive marketing performance and measurement, and a blueprint for how to effectively employ proven channel demand generation tools.
The Marketing Nation Summit 2014 is Marketo’s annual user conference, and it will be held April 7-9 at the Moscone Center in San Francisco. It is the largest gathering of marketers to celebrate Innovation in the Nation, and it offers three full days of learning and a focus on best practices, hands-on training, and new innovations. Marketo customers, executives, and partners will share their secrets to help attendees learn how to execute word-class campaigns, convert more prospects into customers, maintain enduring relationships with customers, and measure marketing-driven revenue.
As Vice President of Marketing for Marketing Advocate, Wiley is responsible for corporate marketing programs including branding and advertising, demand generation, influencer relations, corporate communications, events, and product management and pricing. Previously, she led Oracle's worldwide digital marketing strategy and innovation group. She has spent more than 16 years building winning teams in technology marketing for SMBs and enterprise organizations, and her efforts have resulted in her teams being recognized as the #2 generator of pipeline and qualified leads. Wiley was recently named a “Top #Nifty50 Women in Technology on Twitter” and is frequently invited to speak at marketing events around the globe.
About Marketing Advocate
Marketing Advocate accelerates revenue growth through the channel with its Through-Partner Marketing Automation (TPMA) software. The company’s industry-leading TPMA solution drives effective B2B channel marketing for many of the world’s largest brands, including HP, IBM, Microsoft, and NetApp. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver. The company was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively.