SAP Taps MindTouch for CeBIT In Hannover Germany

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SAP + MindTouch Present: Converting Customer Support into a Strategic Profit Center

MindTouch, the company that continues to transform how all businesses deliver customer success by revolutionizing the authoring, organizing and consumption of help knowledge, today announced that Aaron Rice, Chief Operating Officer, will be speaking with SAP at the CeBIT Conference on Friday, March 14 at 12:00 p.m.

Rice will be revealing some surprising new facts on how to turn customer support into a profit center. He also will be discussing how the MindTouch software combined with SAP® provides a self-improving customer support solution that:
●    Improves revenue by increasing organic site traffic
●    Provides customer intelligence that improves customer retention and the ability to upsell
●    Lowers customer support costs
●    Acts as a virtual sales engineer that accelerates users through the sales cycle

“We expect the use of MindTouch’s solution with our cloud solutions to help achieve a superior customer-service experience. This announcement supports our vision of guiding customers through the journey from prospect to promoter.” said Mercedes Ellison, Vice President, Global Cloud Ecosystem & Channels, SuccessFactors, an SAP company when announcing the SAP and MindTouch partnership.

Rice, a recognized thought leader in knowledge-centered customer support, leads operations, which includes customer service, at MindTouch. As a certified chartered accountant, he brings a unique perspective of return-on-investment as related to customer service and support efforts.

Please enjoy this riveting video produced by SAP for more information:

CeBIT is being held in Hannover, Germany on March 10-14, 2014. For more information, visit

About MindTouch
MindTouch leads the way in providing the ultimate product support experience for users and customer service agents using a collaborative, self-service platform. The multi-channel solution allows clients to track and analyze customer needs and behavior in order to provide knowledge faster. MindTouch continues to create great customer experiences that increase customer retention, and reinforce your company’s brand image. MindTouch serves millions of users daily. For more information, visit


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