We aim to connect with our consumer from a different angle and help her to understand that we not only see her beauty but we believe in it as well”.
New York, NY (PRWEB) March 11, 2014
Dr. Miracle’s, the leader in ethnic haircare treatment products has recently revamped its website, created a new visual campaign for both print and online platforms and launched a vigorous social media campaign to re connect with their key consumer. To add a unique and nontraditional twist to the hearty consumer outreach program, Dr. Miracle’s, known for its out of the box marketing tactics has launched “Brooklyn: A Beauty Discovered”. The short film produced by The Leroy Effect stars Jaqui Rice and features original music by Global Niche Movement featuring Tori Alamaze.
In just under 3 minutes, the viewer lives vicariously through the eyes of an authentic beauty who is chosen to become the face of a Dr. Miracle’s advertisement. Shot in beautiful detail switching from black and white to color imagery, the film is void of dialogue and tells the story through a montage of music that sets the tone for each act. With the eclectic and cosmopolitan New York borough of Brooklyn as its backdrop, the viewer is treated to a visually stunning urbane Cinderella tale.
“We didn’t set out to create a commercial,” notes DRM-JPC Brands Chief Marketing Officer Kimberly Hairston. “As a team, we took special care to organically integrate the product in the film and focus on our Authentic Beauty, her journey, and most importantly her healthy and impeccably styled hair! We aim to connect with our consumer from a different angle and help her to understand that we not only see her beauty but we believe in it as well.”
“Brooklyn: A Beauty Discovered” can be viewed on the Dr. Miracle’s website at http://www.drmiracles.com.