Mission Viejo, Calif. (PRWEB) March 12, 2014
BrillenEyes, a leading optical distributor of European eyewear, today announced the expansion of their line portfolio with the launch of the companies first all ladies line – Ella Laguna Beach. The company showcased Ella Laguna Beach for the first time at Opti Munich in January 2014 with overwhelming response. BrillenEyes will present the new collection at Vision Expo East, March 28-30, 2014 in NYC; booth #3147 in the Galleria on Main.
Ella Laguna Beach is an all ladies line inspired by the bohemian-chic style of Laguna Beach, California. While staying true to the company’s European heritage, Ella Laguna Beach was designed for the strong, beautifully confident woman who is all about embracing her femininity with subtle yet sophisticated style. The collection includes 18 introductory styles with soft, flattering shapes and rich color combinations.
"After spending the better part of 20 years in the fashion eyewear industry in both Europe and the United States, we noticed a need for quality, affordable, boutique-style ladies frames," said Eckhard Wirtz, co-founder and chief executive officer of BrillenEyes. "There was a clear gap in the women’s eyewear market which was full of either conservative, high-end, big brand names or trendy and colorful but often unwearable fashion frames. Our intention was to combine the two."
BrillenEyes is a privately owned optical distributor with over 40 years of combined experience in the Eyewear and Optical Industry. The company scouts all of the big European optical trade shows, like Silmo (Paris), Mido (Milan) and Opti (Munich) resulting in a very modern and trendy product portfolio.
The portfolio consists of Ella Laguna Beach, Dutz Eyewear, Dutz Kidz, ChangeMe!, Roy Robson, Ulli Mahler and BrillenEyes House Brand. The collections are exclusive European products available only to Optician’s, Optometrist’s, and Ophthalmologist’s offices and are never sold to large discounters or chains. For more information, please visit http://www.brilleneyes.com or email customer service at customerservice(at)brilleneyes(dot)com.