Cincinnati, OH (PRWEB) March 11, 2014
Most brands want to understand who their loyal customers are, but few know how likely their customers are to enter into and develop a real relationship with their brand, or how to put a strategic plan in place to move from transactional loyalty toward true brand loyalty.This compelling topic will be the highlight of a session at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida.
The session titled, “Living Loyal: Transitions Optical Focuses on the Journey to True Brand Loyalty,” will be held at 10:40 a.m. on March 19 and share insights from The Marketing Store’s new Living Loyal loyalty study, which identifies key markers on the journey to true customer loyalty, and illustrate through a real-life case study from Transitions Optical lessons learned from the inception of its CRM program to today’s customer-focused marketing mix.
Sherianne James, Director of North America Marketing, Transitions Optical; and Jeremy Ages, Director, Client Engagement, The Marketing Store will be the featured speakers during the session.
“One of the biggest challenges we faced when we embarked to build a CRM program a number of years ago was that we didn’t have direct access to our customers (or their transactional data),” James explained.
“That has forced us to find a different path to building relationships with our customers−one that often starts well before a transaction takes place. Our session will share some of the strategies and successes we’ve realized by looking to find a mutual passion point of experiencing life that sparks a relationship−where we can come alongside, relate, and empower them to see the world in the best light possible–and ultimately build loyalty.”
The session will explore how to align an overarching loyalty and CRM strategies with specific communications strategies and tactics to create meaningful engagement across segments. Some of the key session takeaways include:
A summary of the study’s loyalty segments and examples to help link segments to specific brands.
An overview of one brand’s customer journey with actionable tactics to help attendees get started on how to map their full customer experience.
Identified loyalty markers along the customer journey and the opportunities for true brand loyalty these marketing implications can bring to a company plan.
“This session will use an enthralling case study to show attendees how they can create and measure more meaningful customer engagement that leads to loyalty beyond just transactions,” shared Loyalty360 President Erin Raese.
This expansive and exclusive loyalty event geared toward building successful and lasting customer relationships includes three jam-packed days of networking, interactive sessions, and workshops led by several of today’s elite marketing minds. Attendees will meet their peers to discuss pressing marketing challenges, opportunities, and solutions.
To register for the upcoming Loyalty Expo, or to receive information and agenda details, please visit: http://loyaltyexpo.com/.
About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.