182.9 billion emails were sent every day. This means 182.9 billion sheets of paper are saved every day or 21,948,877 trees, or 14,632 hectares of forest. In one year, this is equivalent to the territory of Switzerland, the greenest country in the world.
New York, U.S. (PRWEB) March 13, 2014
“182.9 billion emails were sent every day in 2013*. If we consider one email newsletter being roughly the equivalent of one A4 sheet of paper used for direct marketing, these are 182.9 billion sheets of paper saved every day or 21,948,877 trees, or 14,632 hectares of forest**. In one year, this area is equivalent to the territory of Switzerland, the greenest country in the world***, with an area of 41,285 square kilometers. These shocking statistics pressed us to start urging companies all over the world to choose greener marketing methods," says Janis Rose, CEO of Mailigen.
Email service provider Mailigen has launched a global informative campaign inviting companies to opt for emails instead of print newsletters. An infographic created for the campaign reveals the environmental background and benefits of green marketing. View the infographic at http://www.mailigen.com/savemoreleaves
Janis Rose states, “Our aim is to bridge the gap between being friendly to nature and being effective for business. By sending email newsletters instead of print newsletters, marketers are avoiding the unnecessary use of paper and avoiding deforestation, and are building loyal long-term friendships with their audiences in the greenest way possible. Moreover, we are taking further steps and will plant a tree for every new client we gain in 2014."
Mailigen has developed an integrated marketing platform that corresponds to all green standards. This unique green platform includes only paperless marketing methods – email, mobile and social media marketing – that can be jointly integrated within common campaigns. Mailigen originated in Latvia, listed in 2012 as the second greenest country in the world. From a small European-based startup, Mailigen has developed into one of the world’s leading email service providers with target audiences in the US, Europe and Asia. For more information please visit http://www.mailigen.com/
** According to Conservatree.org/learn/EnviroIssues/TreeStats 1 ton of paper uses 24 trees