What our women customers have told us is that they don’t want to wear mini-sized versions of men’s mod clothing. They want to buy from retro, mod and vintage inspired ranges which have been designed with them in mind.
Scarborough, North Yorkshire (PRWEB UK) 12 March 2014
Ladies who love retro and vintage inspired clothing will find something new and exciting at Atom Retro this spring, as they continue to revamp their womenswear offer with the new addition of brands, Darling, Traffic People and Vesper. This follows the new brands added to Atom Retro’s womenswear offer last year, which included Fever, Friday On My Mind and Lovestruck.
Darling and Vesper have already landed at Atom Retro, with Traffic People to follow at the end of March. Darling focuses on vintage and sixties inspired design with a feminine focus, with dresses, tops and jackets which range from everyday wear through to more dressy pieces, whereas Vesper caters for a more formal, smart look with sharply designed dresses with a retro undertone.
“Retro and Mod clothing for women can tend to be a little boy-ish looking,” says Atom Retro’s womenswear buyer, Lindsey Hagston. “What our women customers have told us is that they don’t want to wear mini-sized versions of men’s mod clothing. They want to buy from retro, mod and vintage inspired ranges which have been designed with them in mind. We think the new brands we’ve added capture this perfectly. They’re fresh, feminine styles, with nods towards all the hottest current trends, but also with that essential sense of vintage heritage in the design.”
“A lot of the traditional heritage fashion brands that you would associate with the retro and mod look have struggled with womenswear,” explains Lindsey. “We’re excited to be introducing these new brands to our women customers, who may have felt neglected in recent times.”
Ben Sherman and Original Penguin cancelled their women’s clothing a couple of years ago, in order to concentrate on men's, and this season mod brand Merc have also scaled back their women’s range to just the basics and are not issuing a women’s fashion collection going forward. Atom Retro have moved to combat this downward trend in Mod and Retro niche fashion with new brands sourced from across the world. They are also one of only a few to stock the new Women’s Baracuta jacket which has been relaunched this spring. Additionally Atom Retro stock Bettie Page and Heart Of Haute (formerly called Heartbreaker), both imported from the USA and specializing in vintage looking dresses, Mademoiselle Yéyé and Marmalade which concentrates on the mod 1960s look as well as a variety of British brands.
“Whereas it’s important to our male customers to have the ‘real’ article - the shirt must be a Ben Sherman, the polo must be a John Smedley - we’ve found with our women customers that the look, style and design is far more important to them,” Lindsey explains. “With this in mind, we’ve added three excellent new brands this season which we are confident deliver the look our customers are seeking.” Previews of new collections can also be viewed on the Atom Retro official blog.
About Atom Retro:
Atom Retro (http://www.atomretro.com) is a UK leading clothing retailer, boasting the largest range of authentic, high quality retro and mod clothing for men and women online. The Atom Retro range is inspired by the Carnaby Street boutiques of the sixties and includes an ever growing list of iconic brands and original, independent designers. Browse Atom Retro’s extensive range of retro and mod clothing on the Atom Retro website.