Spam, Hackers Not Biggest Threat to Snapchat

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Photo messaging app Snapchat has suffered well-publicized setbacks in the last two months, but EverSpark Interactive technologist Denae Olberding says the app's Achilles heel is much more subtle.

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The whole allure of Snapchat is that what you send out nevers come back to haunt you.

Still reeling from a recent hacking crisis, Snapchat owned up to a rising tide of spam for its users. But Denae Olberding of EverSpark Interactive says that Snapchat suffers a from a more long-term weakness.

Snapchat is an app that allows users to send photos and brief messages to each other—with the catch that the photos delete themselves once they're viewed. The app saw millions of users' phone numbers leaked in a data hack last month according to Techland (retrieved 01.21.2014) and its users are now awash in spam messages, as Snapchat acknowledged in an official blog post (01.21.2014).

Although Snapchat says the two problems are unrelated, they have the tech world questioning whether usage will decrease. Olberding, EverSpark's digital marketing expert, says any decline in popularity will follow a longer arc, and be the fault of something much simpler: screenshots.

“The whole allure of Snapchat is that what you send out nevers come back to haunt you,” Olberding said. “But it doesn't take long to realize you can capture it in a screenshot before it deletes, and that other people can too.”

“There's a small part of Snapchat's user base who just think something fleeting is neat in our data-storage world,” she said. “But the main users are people who value privacy and teens who don't want to be monitored. A screen capture defeats the purpose.”

So far, the flaw hasn't hurt Snapchat's rise to popularity, but Olberding says it will always be a drawback.

“It won't shutter the company,” she said, “But it may contribute to it being more of a fad than a long-term success.”

About EverSpark:
EverSpark Interactive is an all-in-one SEO, internet marketing and digital media firm that specializes in gripping, keyword-optimized content. From sales pages to company blogs, PR blurbs to high-quality videos and social media posts, EverSpark's content always gets attention—from both search engines and live customers. The company can be reached at (770) 481-1766 or

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