'We wanted to produce more content with the Sahara Force India drivers this year and the idea of a fun, casual snapshot of each Grand Prix seemed like a good fit with our lifestyle values,' said Jordy Cobelens, TW Steel’s co-owner and CEO.
Amsterdam, The Netherlands (PRWEB) March 12, 2014
TW Steel, the global brand ‘Big in Oversized Watches’ is pleased to kick start its second season as ‘Official Timing Partner’ to Sahara Force India Formula One Team with the launch of its #BigTime Grand Prix Preview movies ahead of the Australian Grand Prix this weekend, 14th-16th March.
To view the first #BigTime Grand Prix Preview: http://www.youtube.com/watch?v=zBDJjy8BkOM&feature=share&list=UULhZjHq8-k1sVAdhU-WwNiw
Starring the Silverstone-based team’s 2014 driver line up of Germany’s Nico Hulkenberg and Mexico’s Sergio Perez, each #BigTime Grand Prix Preview sees the promising pair giving a snapshot of what each event on the FIA Formula One World Championship™ calendar means to them and a flavor of the race, its fans and the likes of their own personal highlights from that race.
Needless to say, both Nico and Sergio rock their TW Steel watches in each preview movie – shot prior to the team’s encouraging pre-season testing form. The drivers are filmed modeling pieces from the Dutch brand’s highly popular Sahara Force India Pilot Collection.
These pieces perfectly reflect the TW Steel Pilot model DNA, with bold, stylish, clean looks, while incorporating subtle yet powerful design accents to marry them to the Sahara Force India brand – including featuring the team’s patriotic logo, both on the dial and engraved on the case backs. The three looks presented in the collections, which launched last summer, are available in both 45mm and 48mm executions and feature a Chronograph Big Caliber Miyota 6S20 movement – accurate to 1/20th of a second.
“We wanted to produce more content with the Sahara Force India drivers this year and the idea of a fun, casual snapshot of each Grand Prix seemed like a good fit with our lifestyle values,” said Jordy Cobelens, TW Steel’s co-owner and Chief Executive Officer. “We look forward to promoting each #BigTime Grand Prix Preview through our social media channels and naturally we’re hoping fans of the team and the sport will share also. Both Nico and Sergio were entertaining during filming and we can’t wait to see them start racing this weekend in Australia. It’s been a promising pre-season for the team and naturally everyone at TW Steel is looking forward to a fantastic 2014 campaign!”
The TW Steel #BigTime Grand Prix Preview movies will debut the week of each event on the brand’s YouTube Channel - http://www.youtube.com/user/twsteelwatches To view the TW Steel Sahara Force India Pilot Collection click here – http://www.twsteel.com/sfi.
TW Steel is a private, family-owned company founded in Amsterdam in 2005 now retailing in over 100 countries and counting worldwide. The brand is also an ‘Official Sponsor’ of the Yamaha Factory Racing Team in MotoGP in addition to its commitment alongside Sahara Force India while its ambassador portfolio includes motorsport legends that include David Coulthard, Emerson Fittipaldi, Dario Franchitti and Mick Doohan.
http://www.twsteel.com / @TWSteel