Chicago, IL (PRWEB) March 11, 2014
All Terrain, a 16-year-old experiential marketing agency, announces several new hires in the wake of exponential growth.
All Terrain has been a leading force in the experiential marketing space as marketers continue to recognize the value of the dynamic relationship they must have with their consumers. “Our growth is a testament to the importance of engagement marketing in reaching consumers,” said Sarah Eck-Thompson, Co-founder/COO. “Experiencing a brand facilitates greater connections when marketing is personalized, the impact is more powerful.”
Senior Account Supervisor Heidi Chapp joined All Terrain from Edelman, where for the past six years she directed the account teams and programs for the National Dairy Council, the Brazil Tourism Bureau, SC Johnson and Jim Beam. Prior to Edelman, she also worked at Weber Shandwick (IPG) and Hill & Knowlton (WPP). “Heidi brings a wealth of beverage, hospitality and CPG account management experience and knowledge that will help to propel All Terrain in its aggressive growth in the coming years,” said Brook Jay, Co-founder/CMO.
Others joining the agency include:
Ana Bora, Account Coordinator – former Marketing Director for Carnivale Restaurant
Tom Lawlor, Account Coordinator – former intern working on Capitol Hill for Rep. Steve Scalise (R)
Gina-Rose Oliva – Account Coordinator – former Event Coordinator for Red Frog Events
Mary Catherine Sleepeck, Account Executive – former Account Manager at Belly
“Because our job is to create meaningful connections with consumers, our talent is our greatest asset. This new group of hires represent everything we look for in our people; they are real, relevant and ready,” added Jay.
Over the past three years, the agency also has tripled its staff size to nearly 40. In addition, The Embassy, a subsidiary of All Terrain, maintains an extensive legion of brand ambassadors that are deployed across the United States to execute experiential marketing campaigns.
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About All Terrain http://www.allterrain.net
All Terrain is a strategic marketing agency that is pioneering a new experiential marketing model for a constantly evolving consumer and marketplace. 16 years of experience in experience design enables us to deliver programs that create meaningful connections between brands and consumers in both real world and digital environments.