New Packaged Facts Study Published on Canadian Pet Market

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“Canadian Pet Market Outlook, 2014,” a new report from Packaged Facts, is the go-to source for a complete understanding of the Canadian pet industry.

“Canadian Pet Market Outlook, 2014,” a new report from Packaged Facts, is the go-to source for a complete understanding of the Canadian pet industry.

The report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services (grooming, boarding, training, etc.). Building on the market tracking, forecasting, and analysis of U.S. editions, the report forecasts market size and growth for each category, examines new product activity, surveys retail channel trends, and analyzes trends and shifts in the needs of today’s pet parents.

The information contained in “Canadian Pet Market Outlook, 2014” was obtained from primary and secondary research. Primary research includes national online consumer polls of Canadian adult pet owners (age 18+) conducted by Packaged Facts in March 2013, to measure purchasing patterns and attitudes with regard to pet products and services. These surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income.

Primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association’s Global Pet Expos (2004-2013) and Petfood Industry/Watt Publishing’s Petfood Forums (2004-2013); on-site examination of retail and service provider venues; and Internet canvassing including blogs. Secondary research includes information- and data-gathering from consumer business and trade publications; company profiles in trade and consumer publications; and information culled from Packaged Facts’ extensive pet market research database and report collection.

“Canadian Pet Market Outlook, 2014” tabulates pet product sales and market penetration using data from sources including the Pet Industry Joint Advisory Council of Canada (PIJAC Canada) and Statistics Canada, as well as Packaged Facts’ exclusive 2013 survey data. The report contains dozens of numerical tables and charts, as well as numerous photographs of new products and in-store promotional and merchandising initiatives across key channels.

For more information on “Canadian Pet Market Outlook, 2014,” please visit or

About Packaged Facts – Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.

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