Washington, DC (PRWEB) March 12, 2014
Callahan & Associates and Timothy Kolk, Principal of TRK Advisors and 20-year veteran of the credit card industry, are partnering for the 2014 Credit Card Management School, a program that has been bringing up-to-date market intelligence and practical program management training to credit unions since 2010.
Credit unions have made historic gains in the last five years, out-competing the large bank issuers and growing their credit card programs. By sticking with their members throughout the recession, avoiding bait-and-switch tactics even before CARD Act came into play and offering fair value to their members, credit unions have positioned themselves for even greater success over the next few years.
“As the large banks return to aggressively marketing cards and offering ever richer promotions and reward programs, it is critical for credit union issuers to build the card program management skills. The CCMS, in addition to providing critical industry and competitive information, also helps credit unions build the skills critical to card program success in 2014 and beyond: member segmentation best practices, product and value proposition development, loyalty program design, program measurement and building actionable scorecards, and much else,” states Kolk.
The 2014 Credit Card Management School (CCMS) helps credit unions optimize their card portfolios and better understand the latest trends in program design and management. In the first of four sessions, beginning March 13th at 2 PM ET, we will explore the product sets that are succeeding today with a special emphasis on loyalty program (including “relationship reward” program) success factors, as well as developing opportunities in Affinity programs, high end consumer products (i.e. Visa Signature, MasterCard World), and business products. The other course topics will cover member segmentation, reporting discipline, and identifying developing trends for 2015.
“By touching on topics that affect credit unions of all sizes and inviting guest speakers to provide fresh perspectives into the card industry during the live and recorded sessions, Tim helps us to provide a powerful credit card school that leaves attendees with tangible takeaways they can apply to their own card programs,” says Alix Patterson, COO of Callahan & Associates.
To register for the 2014 Credit Card Management School, visit http://www.callahan.com/ccms.
Callahan & Associates is a Washington, DC-based firm that delivers in-depth analysis of credit union quarterly performance through its proprietary software and financial publications. As a financial consultant, it also offers strategic planning and investment management for credit unions. Visit http://www.creditunions.com to learn more.
About TRK Advisors Before launching his advisory firm, Timothy Kolk was a Managing Partner at Brookwood Capital and head of finance for M&T Bank’s credit card program. A veteran in the credit card industry, he is well-versed in credit card program design, portfolio optimization techniques, and program profitability management. Kolk has advised hundreds of issuers on the pros and cons of selling their credit card portfolios and has a strong background in the negotiation and transition process related to such sales.