Open Mobile Media: Internet – To Trust Or Not to Trust

Open Mobile Media: 25 years ago Tim Berners-Lee was laying the foundations of the Internet; however, significant changes have occurred ever since and big players are taking note of it. Heated discussions are carried out at both ends of the world: SWSW vs. Cebit, Snowden vs. Kroes.

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Open Mobile Media

Data security over the Internet is one of the biggest concerns both mobile enterprises and consumers are facing in the connected world.

(PRWEB) March 12, 2014

The Open Mobile Summit (19th – 20th May, London) will further investigate the implications of losing net neutrality and how implementing more rigorous data security plans over the Internet will help regain users’ trust. This is a two-day event mapping the emerging trends in the converging mobile, media and Internet ecosystem. It brings together C level executives worldwide to engage in a dialogue to devise new business rules and opportunities for the post mobile era.

Regardless of opinions flying across the pond, the public is becoming increasingly informed about privacy and the perils that await just one stroke of a key away. Consequently, they will look for encryption tools or channels that they will feel safe to use and will protect them from either the government or other third party player that is looking to gain full control over the data. Either way, it seems that there is some need for trust to be rebuilt here. The Open Mobile Summit will bring together mobile experts and wireless carrier representatives such as Orange and MEF to address these issues and explore how Internet that we once knew will change.

Front Row Seat for Data Security

European Commission vice-president, Neelie Kroes stated earlier this week: “The next phase of the internet will be data-centred and connectivity-driven. Cloud computing, big data, the internet of things; tools which support manufacturing, education, energy, our cars and more. The internet is no longer about emails. To make the 'leap of faith' into this new world, reliability and trust is a pre-condition.”

Ina Vaduvescu, Open Mobile Summit project director said, “Data security over the Internet is one of the biggest concerns both mobile enterprises and consumers are facing in the connected world, therefore summoning specialists and getting them to come together and explore avenues to mitigate these worries is something that The Open Mobile Summit is set to provide.”

The full agenda and speaker line-up has just been announced on the website: http://www.openmobilemedia.com/london/.

Topics: The Trends Changing the Face of Mobility

Open Mobile Summit will explore the must know topics to forge forward in this fast past, constantly evolving mobile space:

  • New Tools in Advertising: Is it possible to improve customer experience through new technologies such as iBeacons or NFC? And, how will programmatic scheduling and real time bidding change the face of advertising?
  • TV Goes Digital: It’s all about the show, not the screen. In order to keep up with their ravenous mobile consuming audience, broadcasters need to adapt their digital strategies. How are they upgrading on design and native advertising?
  • Wearables – a Revolution in Fashion and Lifestyle Services: With message alerts and payments flowing through the wristbands, what is the next step towards lifestyle services? How long until wearables become the next fashion idol?
  • Web Vs. Apps: What’s the Right Choice? Mobile apps offer increased performance and UX advantages. But, browsers promise to render some of these apps obsolete as connection speeds, functionality and mobile design improve.
  • Playing the Enterprise Game: From juggling BYOD and Cloud to safeguarding data, it all comes down to understanding the players’ mobile mind shift. Learn how deploying gamification can help you move to the next level.
  • MPAYMENTS Joins Forces With Retail: Bridging the digital and physical worlds! How can delivering a contextually relevant mcommerce experience help give retail customers what they want, when they want it?
  • Net Neutrality Ruling Moves the Goal Posts: The US court has decided against net neutrality and network operators are getting heavily involved in issues such as mobile identity. As a result, personal data becomes the holy grail of customer insight.

For the complete Open Mobile Summit conference programme and speaker line-up, visit: http://openmobilemedia.com/london/.

Our Most Prestigious Speaker Line-Up Ever
80+ industry leading voices will take to the stage on 19th-20th May including:

Dan Heaf, Chief Digital Officer, BBC Worldwide
Domagoj Jurjevic, Vice Chair, BEREC
Daniel Gurrola, VP of Strategy, Orange
Purvi Parekh, Partner, Co-head, Telecoms Group, Olswang LLP
Andrew Bud, Chairman, MEF
Kevin McKenzie, Chief Digital Officer, Westfield Group
Hany Fam, President, Global Strategic Alliances, MasterCard
Brandon Berger, Worldwide Chief Digital Officer, Ogilvy & Mather
Jon Block, Controller Commercial Digital products, ITV
Mark Curtis, Chief Client officer and Co-founder, Fjord
Surjit Chana, CMO, IBM Europe
Mark Rolston, Founder & Chief Creative, ArgoDesign
Jay Bregman, CEO, Hailo
Aaron Shapiro, CEO, HUGE

The full speaker line-up is available on the website: http://openmobilemedia.com/london/conference-speakers.php

For the complete Open Mobile Summit 2014 conference program and speaker line-up, access the e-brochure at http://www.openmobilemedia.com/london/ or contact the Open Mobile Media Team at london(at)openmobilemedia(dot)com.

Register before 28th March via the secure link below to take advantage of a £200 saving on all conference passes: https://secure.openmobilemedia.com/london/register.php.

About Open Mobile Media:
The Open Mobile Summit is the definitive industry conference for the leaders of the future mobile economy. Open Mobile Media is part of FC Business Intelligence Ltd. FC Business Intelligence Ltd is a registered company in England and Wales - Registered number 04388971, 7-9 Fashion Street, London, E1 6PX, UK, http://www.openmobilemedia.com.

Contact:
Media and Press Contact:
Zsofia Kulcsar
Marketing Director
zkulcsar(at)openmobilemedia(dot)com

Speaker Contact:
Ina Vaduvescu
Project Director
+44 (0)20 7375 4326
ivaduvescu(at)openmobilemedia(dot)com


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