OpenBook Acquires Sunrise Travel Inc. in Strategic Move to Expand Travel Services Offering

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Long time travel planning experts Sunrise Travel Inc. become a part of the rapidly expanding OpenBook to provide elite travel agency services to growing client base


“This is an opportunity not only for OpenBook to increase its product offering, and strengthen an already robust team, but also for Sunrise Travel to contribute to some very large deals.” Zack Paul, CEO of OpenBook

Yellowstone Hotel Systems, Inc. dba: OpenBook, one of the travel industry’s rapidly expanding companies has completed a strategic acquisition of Sunrise Travel Inc., a trusted travel agency founded in 1976, in a move to position OpenBook for its rapidly expanding client network and product offering.

The official acquisition, which was completed in early January 2014, enables Sunrise Travel to provide 100+ years of travel expertise to OpenBook’s growing client portfolio, including large contracts with destination marketing organizations (DMO’s), and other travel sites. OpenBook intends to use this newly acquired talent and experience to better serve its existing clients as well as facilitate future client and company acquisitions.

“We are extremely excited for what the future holds as Sunrise Travel joins OpenBook. They have a talented team of travel professionals, and an impressive customer base,” stated Zack Paul, CEO of OpenBook. “This is an opportunity not only for OpenBook to increase its product offering, and strengthen an already robust team, but also for Sunrise Travel to contribute to some very large deals.”

Along with the contribution of talent between these two teams, OpenBook has also applied its years of online marketing experience to craft a new mobile friendly website, social strategy, and brand image for Sunrise Travel. “These online marketing strategies have already shown fantastic results for Sunrise Travel, bringing in more online transactions than ever before,” stated Jeff Crabb, Director of Marketing at OpenBook.

The acquisition was completed as part of a key need for OpenBook to access the Global Distribution System (GDS) which provides worldwide travel inventory accessible only to travel agents. OpenBook has used this newly acquired access to the GDS to enable the implementation of its recently developed global booking engine featuring lodging, airfare, car rental, and cruise reservations for Convention and Visitors Bureaus, and Destination Marketing Organizations.

About Sunrise Travel
With over 100 years of combined industry and travel agent experience, Sunrise Travel is a premier travel agency service designed to meet travel needs, wants, and last minute wishes. Staffed with destination experts and international traveling experience, agents at Sunrise go above and beyond in delivering friendly customer service and top-notch vacation packages at the best value for every dollar. For more information, please visit

About OpenBook
OpenBook by Yellowstone Hotel Systems, Inc. specializes in revenue enhancements through integrated business solutions for the hospitality industry. The company's business model offers a complete arrangement of products and services to increase yield through each component of the reservation process. Additionally, OpenBook provides expertise in reservation management systems for platform and internet based cloud computing, channel management, GDS connectivity, website design, online marketing, and travel agency services. For more information, please visit

Media Contact:
Danica Purvis for OpenBook
Central Office
343 East 4th North, Suite 209
Rexburg, ID 83440

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Danica Purvis
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