New Tools and Incentives Available for Horizon Blue Cross Blue Shield of New Jersey Members to Stay Healthy

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New interactive resource allows members to develop their own health program and get rewarded for doing so.

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Everyone wants to be active and stay healthy, but it’s not always easy to get started and stay motivated. Horizon Blue Cross Blue Shield of New Jersey members have new online tools, with financial incentives to encourage them to start and continue a program to meet their personal health goals.

A new interactive health and wellness website – – is now live for most Horizon BCBSNJ members, at least 18 years of age, and their families. The new interactive resource allows members to privately and securely develop their own health program and get rewarded for doing so. Registering on the site and getting started is quick and easy and members can immediately begin to:

  •     Set personal health goals;
  •     Invite friends and family to join;
  •     Read helpful tips and articles on health and wellness;
  •     Get recommendations on how to best achieve personal health goals; and
  •     Connect with health experts and others working toward the same goals.

Whether Horizon BCBSNJ members want to increase physical activity, lose weight, or manage a health condition, on CaféWell ( they can easily start a program and collect Horizon Life Points for documenting their progress toward their health goals to earn rewards, including $50 gift cards.

“Horizon members now have a powerful new tool to help them develop an easy to follow program to reach their personal health goals and stay motivated by connecting with others engaged in the same healthy activities and earning rewards along the way,” said William D. Georges, Horizon BCBSNJ Vice President of Marketing and Product Development.

New Jersey State Health Benefits Program (SHBP) and School Employees’ Health Benefits Program (SEHBP) active members have access to NJWELL, which is a similar incentive-based wellness program. The new site is not available to Horizon NJ Health members or members who have coverage through the Federal Employee Program.

"Horizon understands the need to optimize the health of its members with an incentive-driven program,” said Scott Rotermund, President and Co-Founder of Welltok, developer of the CaféWell health optimization platform. “By leveraging CaféWell’s ability to keep more of its members engaged in their own health, as well as help improve its quality performance measurements, Horizon is well positioned to lead a transformation of New Jersey’s approach to health and wellness.”

About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, the state’s oldest and largest health insurer, is a tax-paying, not-for-profit health services corporation, providing a wide array of medical, dental, and prescription insurance products and services. Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association, serving 3.7 million members with headquarters in Newark and offices in Wall, Mt. Laurel, and West Trenton. Learn more at


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