'This exciting new LTutor…Show Me How app pairs the latest technology with one of the most iconic sports brands in the world,' said Art Suriano, Chief Executive Officer, LTutor, LLC.
Teaneck, NJ (PRWEB) March 13, 2014
LTutor, LLC and Russell Brands, LLC, owner of the Spalding® trademark (“Spalding”) are pleased to announce the launch of the first LTutor®…Show Me How app for the Spalding® Series 66 Portable Basketball Systems.
Available for both iOS and android, the LTutor … Show Me How app provides features and benefits of the product, assists the consumer with step-by-step animated assembly instructions, along with guidelines for the proper use and maintenance of the system. Also included in the app is a Tips and Extras area that includes information ranging from how to select the right ball and draw driveway courts, to game variations that can be played as well as referee calls. Spalding and LTutor will get you in the game and help you have fun doing so.
“This exciting new LTutor…Show Me How app pairs the latest technology with one of the most iconic sports brands in the world,” said Art Suriano, Chief Executive Officer, LTutor, LLC. “By joining with Spalding, we are reaching a whole new audience of consumers and offering them a unique experience in the assembly of their new system. Upon completion of the assembly, we provide ongoing information for them, via the app, on how to get the most fun out of their new system.”
The marketing campaign surrounding the launch includes a short video presentation, on rotation, via the Geoffrey-Tron in Times Square, New York; stickers on the appropriate Spalding® system boxes with a QR code that directs consumers to the download site; and the site itself, http://www.ltutor.com/spalding/, where they can watch a short video and download the appropriate app for their device.
We look forward to the success of this inaugural LTutor…Show Me How app and the feedback from this new audience of consumers.
LTutor® is a consumer app designed to build a unique connection between your brand and your consumer. LTutor® is your customer’s personal post-purchase “Show Me How” app, teaching them everything they need to know about your product. Additional benefits include: increased sales, improved customer satisfaction, fewer tech support calls, and reduced returns. For more information: http://www.LTutor.com.
Spalding is the largest basketball equipment supplier in the world, and America’s first baseball company. Spalding® is the official basketball of the National Basketball Association (NBA) and Women's National Basketball Association (WNBA), the official backboard of the NBA and NCAA, the official baseball of the Little League ®. In addition to being the leading producer and marketer of basketballs, footballs, volleyballs and soccer balls, Spalding produces softballs under the Dudley® brand. The SPALDING® and DUDLEY® trademarks are owned by Russell Brands, LLC. For more information, visit http://www.spalding.com.