(PRWEB) March 13, 2014
Leading business consultancy How To Who, Inc. today announced new Invitation-Only Workshops. These new limited-access workshops teach the elements that build effective business relationships. Workshop participants are multiple companies, invited based upon potential reciprocal interests. Previously, all How To Who workshops have been customized for employees in a single company. The new Invitation-Only Workshops are also private, and companies are invited to have 3-4 employees participate. Invitations are typically extended to professional service firms who want to expand their business and who rely on their professionals rather than traditional sales people to generate revenue. Examples are accounting, legal, consulting, financial services, and engineering firms who would benefit not only from the workshop content, but also from connecting with each other in the workshop. This enables companies to learn the How To Who tools and techniques without engaging internal custom workshops.
First introduced in Connecticut, the Invitation-Only Workshops have been so well received that How To Who plans additional programs in Rhode Island, Massachusetts, Arizona and North/South Carolina.
How To Who, Inc.’s Ken Cook and Candis Stevenson Cook have more than 30 years’ experience coaching businesses of all sizes—from Fortune 500 companies to early-stage and start-up businesses—in marketing and sales, leadership development, team-building, client-facing, bridging silos and implementation. Their How To Who workshops are tailored to address the specific needs of individual businesses and identifies areas where improved relationships will yield better returns.
The book, “How To Who: Selling Personified” explores the dynamics at play in all relationships, offers practical tips and tools for effective interactions and explains how to view business through the lens of relationships instead of the lens of transactions.
“How To Who: Selling Personified” is available now on Amazon.com.
For more information on How To Who, Inc. business workshops, coaching or speaking engagements, visit http://www.howtowho.com or contact kcook(at)howtowho.com or 617-512-1838.
About How to Who:
How To Who is literally about how to build effective relationships and how to build business through relationships. Straightforward skills, tools and methods make relationships work, including a process for viewing business plans through the lens of relationships.
We provide custom workshops, coaching and speaking. Look around HowToWho.com and explore, discover, and download some of our free material. Then decide for yourself if building effective relationships will improve your business.