Paris PR Firm IDENIUM Signs Partnership with OpenCommunications Omnimedia

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Paris and New York PR Firms Collaborate to Serve Media Clients with International Communications Needs

Paris-based IDENIUM, a public relations firm serving clients in the advertising, entertainment and media industry, announced today a new partnership agreement with New York-based OpenCommunications Omnimedia, a PR and digital content-creation company likewise specialized in the digital advertising and media field.

As part of the agreement, OpenCommunications will be the official representative of IDENIUM in the United States while IDENIUM will provide the same service to OpenCommunications in France and Europe.

“Recently, we have seen a sharp increase in demand for global and multimedia communications campaigns—The US is a major market, especially for many of our clients targeting their advertising and media services to global brands,” said Caroline Saslawsky, founder & CEO of IDENIUM. “That is why we turned to OpenCommunications. We are certain that this partnership will help both of our companies to serve our respective clients’ needs as they grow internationally.”

OpenCommunications CEO Andy Morris noted that both companies believe business-to-business marketing can be just as buzzworthy and creative as consumer marketing. The philosophies match. "We are thrilled to leverage IDENIUM as our European hub as we plan our expansion,” Morris said. “We have Italian clients opening offices in New York and Chicago clients targeting London. This partnership enables us to multiply the creative services we offer to all of them.”

Morris is a tech-industry veteran, former CEO of the PR firm Morris + King and advisory board member of Social Media Week. He founded OpenCommunications in August 2013 with Chief of Strategy Sally O’Dowd, a former journalist who has held senior communications positions at MSLGROUP, Leo Burnett and Razorfish (all part of Paris-based Publicis Groupe) and at other global concerns.

Both IDENIUM and OpenCommunications provide a wide array of marketing-communications services including traditional PR services (such as media relations), the development of thought leadership platforms (from speaking to bylines) and digital content/social media programs. In addition, OpenCommunications provides a full suite of industry relations, including access to investors, strategic partners and the like.

About IDENIUM

IDENIUM is a PR agency established in 2000 by Caroline Saslawsky, a former journalist who has also served as a communications director for the global ad agency Leo Burnett.

IDENIUM has become a key player in the interactive marketing, media and entertainment industry. IDENIUM helps clients’ businesses grow through premium services in PR, social media management and also global communications. IDENIUM helps establish both small and large companies to define clear identities to become market leaders.

About OpenCommunications

New York-based OpenCommunications Omnimedia (OC) is a disruptive PR and content-creation company. We specialize in communications programs – encompassing earned, owned & paid media – to build brand equity for emerging and industry-leading tech, luxury and consumer-web brands. Specific services include traditional public relations; multimedia content creation and distribution; social media integration; crisis management; event activations; and access to investors, strategic partners and influencers. Our team consists of former journalists, PR pros, content strategists and digital natives.

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Pete Holmberg
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