Certain Dri®, The #1 Doctor Recommended Antiperspirant, Takes on a New Look and Introduces New Thicker, Drip-Free Roll-On Formulation

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Certain Dri® Responds to Consumer Feedback; Continues to Offer Superior Sweat-Free Confidence

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Listening and responding to feedback from our loyal users led to the creation of the new thicker, drip-free formulation, Certain Dri Clinical Strength Anti-Perspirant Roll-On.

In response to consumer feedback, the Certain Dri® brand, the leading non-prescription antiperspirant recommended by dermatologists for the treatment of excessive perspiration, has raised the bar on perspiration control with the introduction of a new thicker drip-free formulation that is even more gentle on skin, Certain Dri Clinical Strength Anti-Perspirant Roll-On. Combined with a new sleek logo and updated packaging, the new formulation will continue to offer the same 72-hours of sweat protection. This has been the brand’s core benefit in helping the millions of adults and teens who suffer from axillary hyperhidrosis (excessive underarm perspiration), or, who believe their perspiration is a problem.

“Listening and responding to feedback from our loyal users led to the creation of the new thicker, drip-free formulation, Certain Dri Clinical Strength Anti-Perspirant Roll-On,” says Raymond Abrahamsen, vice president of new products at DSE Healthcare Solutions, LLC, a company that provides innovative treatments for unique health and beauty problems and marketer of Certain Dri. “Consumer feedback has been, and remains, the cornerstone to our growth as a company, and the new thicker roll-on formula is a result of our dedication to our consumers. It has the same unmatched efficacy, yet is milder to the skin with no-drip for easy application. Other over-the-counter antiperspirants that claim to be clinical strength cannot offer the same 72-hour protection as Certain Dri.”

For decades Certain Dri has been the number one doctor-recommended antiperspirant for the treatment of excessive perspiration and the reason is supported by experts. “The active ingredient, 12 percent aluminum chloride, is the strongest available formula without a prescription,” explains David Bank, M.D., dermatologist and director of The Center for Dermatology, Cosmetic and Laser Surgery in Mount Kisco, N.Y., an advocate of Certain Dri for years.

“Aluminum chloride is made up of smaller sweat fighting molecules, which penetrate the skin further to create a plug in the sweat ducts to help block perspiration. This ingredient is found to be most effective for a person who has axillary hyperhidrosis (excessive sweating of the underarms) or perceives their sweating to be problematic and excessive,” explains Dr. Bank. “It’s a game-changer, formulated to stop excessive perspiration when applied as directed – sparingly at bedtime – Certain Dri works to give back the confidence to wear any style of clothes and not shy away from social situations,” adds Dr. Bank.

The new thicker drip-free Certain Dri Clinical Strength Anti-Perspirant Roll-On joins the already established Certain Dri Protection System™. For added protection against odor, Certain Dri Clinical Strength Anti-Perspirant (in Roll-On or Solid) can be paired with the Everyday Strength antiperspirant/deodorant Certain Dri A.M. in the morning in a “Morning Fresh” scent that is available in roll-on or solid.

Certain Dri® products are available in Walmart, Walgreens, CVS, Rite Aid, Target and other mass market retail, supermarkets and drug stores nationwide, as well as online retailers and at http://www.certaindri.com. Suggested retail price for Certain Dri Clinical Strength Anti-Perspirant (roll-on or solid) and Certain Dri A.M. Underarm Refresher (solid or roll-on) is $7.19 - $7.89 USD (typically 30 percent less than other “clinical strength” antiperspirants). To learn more about Certain Dri, visit http://www.CertainDri.com and join our sweat-free community at http://www.facebook.com/certaindri.

About the Company:

DSE Healthcare Solutions, LLC offers products that provide relief for specialty health concerns. Examples of leading specialty health brands include: #1 ENT doctor recommended Lipo-Flavonoid® for ringing in the ears or tinnitus; Certain Dri®, the #1 doctor recommended brand for controlling excessive underarm sweating; Cystex®, the only over-the- counter urinary pain reliever available with a dual-action formula that eases pain and burning caused by a UTI plus contains an antibacterial to help keep the infection from getting worse while waiting for a doctor’s appointment; New, clinically-proven Cystex® Liquid Cranberry Complex provides urinary health with one tablespoon per day, with a convenient, pleasant-tasting Proantinox® cranberry formula. More than just cranberry concentrate, its proprietary blend also contains D-Mannose, inulin, bromeliad, and vitamin C, a combination designed to boost bladder health; Albolene® Moisturizing Cleanser, a makeup remover that easily cleanses stubborn mascara and lipstick, yet leaves skin feeling soft, supple and moisturized, for younger looking skin; Anti Monkey Butt® Powder, specially formulated with calamine powder to absorb excess sweat and reduce frictional skin irritation.

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Ashley Hughes
Robin Leedy & Associates
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