San Jose, CA (PRWEB) March 11, 2014
Crazy Shirts, the popular retail chain store you may see while vacationing in Hawaii and other fashionable coast to coast locations, has announced a partnership with Jancyn Evaluation Shops. Jancyn is one of the country’s leading customer satisfaction research companies and together they have deployed a mystery shopping program across Crazy Shirts' 35 stores. A true success story of keeping customer satisfaction at the forefront of its mission, Crazy Shirts celebrates their 50 year anniversary this year.
“Wherever fans discover Crazy Shirts, be it products online, mail order catalog, or our whimsical stores, dedication to service is our top priority. That means attentive, knowledgeable service, quality merchandise, and real value in our unique fashions,” said Scott Maroney, Senior Vice President for Crazy Shirts. “With the feedback we’re gaining through Jancyn’s mystery shopping services, we can really understand what matters most to our customers and take action to drive performance improvements at a store level.”
Crazy Shirts’s mystery shopping program is designed to create accountability in each store, leading to bottom-line results and more delighted customers. Jancyn is able to identify specific customer service areas for improvement at a store level by applying sophisticated analytics to Crazy Shirts’s mystery shopper data. The program data is also being used to fuel recognition and incentive programs.
“Mystery shopping is one of the most insightful customer experience measurement tools a retail brand can use. We refer to it as 'insight from the outside.' It provides both a holistic and individual view of operations,” said Vicki Dempsey, Vice President of Sales and Marketing at Jancyn. “Crazy Shirts is a store where intangibles like friendly, helpful sales associates matter a great deal. We are able to measure those and many other factors, like timeliness of service, atmosphere and product quality. Whether a vacation visitor or neighborhood local, a happy customer is a profitable customer.”
Jancyn provides mystery shopping through an extensive network of independent shopper assessors, which represent the consumer demographic. Jancyn mystery shoppers will anonymously visit Crazy Shirts locations and submit comprehensive reports providing an informed, unbiased view of their experience. Jancyn’s scoring analytics and shopper insights are then applied to this data to show where each store is performing well or where specific improvements are needed.