"We hope this infographic and the data we are releasing at GDC will help game publishers gain a better understanding of these key markets and their consumer purchasing behaviors," said Ted Sorom, CEO of Rixty.
San Francisco, CA (PRWEB) March 12, 2014
Rixty, a subsidiary of MOL AccessPortal Sdn. Bhd. and leading e-payment service provider for online games and digital content, today released an infographic summarizing the size and potential of free-to-play online games in key emerging markets, including Brazil, Turkey and Southeast Asia. Rixty consolidated the data in order to illustrate the opportunity for global game developers to capitalize on these markets. The infographic highlights the size of these emerging markets and the financial services commonly used in each region.
As the data show, the Southeast Asia free-to-play game market has grown to more than $500 million dollars, and the combined market across the three regions reaches nearly $1 billion dollars. In addition to large populations, these regions boast consumers that over-index for internet usage and are deeply engaged in online entertainment. By using the right mix of the most popular payment methods in each region, game developers can tap into the full potential of these markets.
“This information comes at a critical time for game developers looking for global growth and monetization opportunities,” said Ted Sorom, CEO of Rixty. “Those focused on the North American and European markets may be surprised to learn what makes these emerging regions so attractive. We hope this infographic and the data we are releasing at GDC will help game publishers gain a better understanding of these key markets and their consumer purchasing behaviors.”
Rixty will be hosting “Maximizing Global Monetization Through Emerging Markets,” a monetization session at the Game Developers Conference (GDC), on Thursday, March 20 from 11:30am to 12:30pm. At GDC, the company plans to release proprietary company data that offers a deeper look at the profiles of online gamers in these territories, including their languages, demographics and online spending habits, with the goal of helping game developers take full advantage of these emerging markets. The audience will also have the opportunity to hear from a panel of executives from some of the world’s top online publishers, including Smilegate, Aeria Games, Wargaming.net and Gaia Online. For more information on this session, please visit http://www.rixty.com/promo/gdc or stop by the Rixty/MOL/Game Sultan booth #2502.
About Rixty
Rixty, a subsidiary of MOL AccessPortal Sdn. Bhd., is an alternative payment system that lets domestic and international users spend cash and coins for online games, virtual worlds and all types of digital content. Consumers can pay without a credit card and without exposing confidential information by converting cash to Rixty value at 140,000 stores in the US and Brazil or nearly 500,000 locations worldwide. Online game and website publishers use Rixty to engage with and monetize a larger percentage of users. By providing cash-based consumers a safe and flexible way to pay online, Rixty helps these publishers increase sales, enable new business models and attract new customers. For information on how to add Rixty to your website, visit http://www.rixty.com/pubinfo.
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