Nothing But Pet! Petplan Introduces First-Ever Sweet 16 Shelter Pet Challenge

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Adoptable pets compete to win $5,000 for their shelter.

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In the first com-paw-tition of its kind, 16 adoptable pets will “play” to win donations from Petplan pet insurance for each move up the bracket in the Tournament of Tails: Sweet 16 Shelter Pet Challenge – with the champion scoring a $5,000 donation for their shelter.

The fun starts on “Selection Sunday,” March 16, when Petplan will reveal the 16 furry friends competing for the win. The adoptable (and adorable!) dogs and cats will be announced on Petplan’s Facebook page at 5 p.m. EST. Each match-up will take place on Facebook, where fans can comment to vote for the pet they’d like to advance – culminating with a championship match-up on Monday, April 7. “Player profiles” will be featured throughout the tournament to help fans get to know the pets and shelters they’re playing for.

“As the sports world is taken over by March Madness, we’d like to champion shelter pets to help them find forever homes,” says Natasha Ashton, co-Founder and co-CEO of Petplan. “Giving back to pets – what we call ‘Petplanthropy’ – has always been close to our hearts, and we feel this is a wonderful way to celebrate the great work shelters do on behalf of our four-legged friends.”

Every pet selected will score a donation for their shelter: each “Sweet 16” pet will receive $100, the “Great 8” will each win $250, the “Final Fur” will each receive $500 and the champion will receive $5,000 for their shelter.

A few of the paw-ticipating Tournament of Tails teams include Helen Woodward Animal Center (Ranchero Santa Fe, CA), SPCA of Texas (Dallas, TX), Philadelphia Animal Welfare Society (Philadelphia, PA) and Oregon Humane Society (Portland, OR).

Meet the full pet-player line up (and the shelters they’re representing!) on Petplan’s Facebook page on “Selection Sunday,” March 16. For more information about how Petplan champions pet health all year round, please visit

Petplan is the only pet insurance company to have been included on Inc. Magazine’s list of 500 fastest-growing, privately held companies in America. For the second consecutive year, Petplan was listed among the top 50 companies on Forbes annual ranking of America’s Most Promising Companies – a list of 100 privately held, high-growth companies with bright futures. Petplan’s fully customizable dog insurance and cat insurance policies provide coverage for all hereditary and congenital conditions for the life of the pet as standard, and meet the coverage requirements and budget for pets of all/any age. Petplan pet insurance policies are underwritten by AGCS Marine Insurance Company in the U.S. and by Allianz Global Risks US Insurance Company in Canada. The Allianz Group is rated A+ by A.M. Best (2012). For information, about Petplan pet insurance, visit, read the Petplan “Vets for Pets” Blog, or call 1-866-467-3875.

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Morgan Jones
Brian Communications
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