Nationwide Car Wraps Manufacturer JMR Graphics Commends German DIY Company OBI For Creative New Advertising Technique

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Nationwide car wraps manufacturer JMR Graphics commends OBI for grabbing people’s attention by using new brightly colored building advertisements.

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JMR Graphics, a nationwide car wraps manufacturer, commends creative agency Jung von Matt/Elbe for the new OBI advertisement that renovates portions of old and broken down buildings to show off their products and services.

According to a March 3rd article from The American Genius titled, “Dilapidated buildings being creatively used as billboards,” German do-it-yourself company OBI has taken a new route in advertising. Rather than handing out flyers or posting ads online, they found a more effective way to promote their company by showing the positive effects they can have on any given space. OBI has made changes to these buildings by adding some bright paint, fixtures, and their logo on the bottom. OBI wants to show how a simple change like repainting a dull building can really make a difference.

TJ Panell, a representative from nationwide car wraps manufacturer JMR Graphics, says, “Why tell, when you can show? That’s exactly what OBI has done with these series of partially renovated building advertisements. These type of approaches are most effectve with an out of home approach because it is unexpected to see a building half renovated.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.


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Joseph DeRicco
JMR Graphics
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Scott Darrohn
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JMR Graphics Inc.
since: 07/2012
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