Message Factors Announces New President

Market Research Firm Promotes Tom Logue

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“Tom is extremely passionate about helping our clients, and he’s been involved in every aspect of our business,” said Charles Beech, Chief Executive Officer of Message Factors.

Memphis, TN (PRWEB) March 18, 2014

Message Factors is pleased to announce its new president, Tom Logue. Promoted from vice president of Message Factors, Logue brings sixteen years of experience with the firm. He had previously worked in a variety of capacities at Message Factors, including data analytics, project management, and account supervision.

“Tom is extremely passionate about helping our clients, and he’s been involved in every aspect of our business,” said Charles Beech, Chief Executive Officer of Message Factors. “He’s committed to Message Factors, extremely capable, and will be a strong leader as president.”

Logue handles many major corporate accounts for Message Factors. His specific areas of expertise include customer satisfaction and loyalty, market image and perception, and brand equity and positioning research.

“The variety of clients we have and the relationships that we build with them are two of my favorite parts of the job,” said Logue. “I love the feeling of leaving a presentation knowing that we helped our clients be more successful.”

Logue has spoken on marketing research, branding, and marketing principles at venues including the Florida Natural Gas Association, the World Health Care Congress, the Memphis Brand Council, MediaFest, and several American Advertising Federation and American Marketing Association chapters across the Southeast and Midwest.

Logue is a founding member of GEEKmemphis, a non-profit community group that promotes the awareness, adoption, and advancement of technology in the greater Memphis community of citizens and businesses. He has also served on grant review and strategic planning committees for GiVE 365, an innovative membership-based philanthropic organization serving the Greater Memphis area.

About Message Factors

Founded in 1967, Message Factors, Inc. is a full-service custom research firm headquartered in Memphis, TN. The firm’s clients include Procter & Gamble, FedEx, Chrysler, McKee Foods, Baptist Health Care, ServiceMaster, and many other regional, national, and international companies.


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