Boston, MA (PRWEB) March 12, 2014
Fenway Sports Management (FSM) today announced that Liverpool Football Club (LFC) will travel to Boston’s Fenway Park for a pre-season match against AS Roma on Wednesday, July 23. FSM is the sports marketing agency of Fenway Sports Group, parent company of LFC, the Boston Red Sox, Roush Fenway Racing and New England Sports Network (NESN).
The match will feature two of the most prominent clubs in European soccer – both of whom have significant New England fan bases and ties to the Boston area – setting the stage for an exciting re-match at America’s Most Beloved Ballpark. The two clubs last squared off on July 25, 2012 before a sold out crowd of more than 37,000 fans. Tickets will go on sale Friday May 2, 2014 and additional information will be released in the near future.
“Liverpool FC and AS Roma are two of the most highly regarded clubs in all of football, and we’re thrilled to welcome them back to Boston and showcase some of the world’s top talent playing the ‘Beautiful Game’ right here on the pitch at Fenway Park,” said Fenway Sports Group Chairman Tom Werner. “The atmosphere at their first Fenway match was electric, and with both clubs’ passionate supporters, tremendous worldwide following and strong ties to the City, the rematch is sure to be memorable.”
Liverpool’s highly-anticipated return to the Fenway Park marks the start of the team’s 2014 U.S. pre-season tour, which includes International Champions Cup matches in Chicago, New York and Charlotte. The tour aims to engage with U.S.-based fans and offer better access to the Club. In addition to matches in each of the four U.S. cities, LFC will host player appearances and Liverpool FC Foundation community activities.
“I look forward to Roma returning to the U.S. for a third straight summer,” said AS Roma President James Pallotta. “In particular, I am excited for the rematch with Liverpool at Fenway Park - it will no doubt be an exciting match against a great opponent in a historic stadium.”
Additional details for other tour stops will be announced in the near future. For more information on Liverpool FC’s 2014 pre-season tour visit http://www.lfctour.com.
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields.
AS Roma is based in Rome, Italy and competes in the world-renowned Italian Serie A League. Commonly referred to as the “Giallorossi,” or “Yellow Reds,” AS Roma has won three Serie A titles, nine Italian Cups and two Italian Super Cups.
“Throughout its storied history, Fenway Park has hosted some of the best in athletic competition and served as a community gathering place for a diverse group of fans with a wide array of interests outside of baseball and even sports,” said Fenway Sports Management President and Boston Red Sox Chief Operating Officer Sam Kennedy. “We’re excited to continue this tradition by hosting two of the world’s top football clubs and are thankful to Mayor Walsh and his staff for helping us hold world class events that showcase the City of Boston to audiences across the globe.”
Here is a video of fans across the globe singing the Club’s anthem ‘You’ll never walk alone’: http://youtu.be/sagM5fFAytc.
About Fenway Sports Management (FSM)
Fenway Sports Management specializes in sponsorship sales and brand management consulting, and serves as the global sports sponsorship sales arm of Fenway Sports Group. FSM creates successful integrated sponsorship programs for some of the world’s most prestigious brands including: the Boston Red Sox, Boston College Athletics, Liverpool Football Club, LeBron James and Johnny Manziel/LRMR Marketing & Branding, Dunkin’ Donuts, JetBlue Airways, Major League Baseball Advanced Media, New England Sports Network (NESN), PGA TOUR Playoff event the Deutsche Bank Championship, Roush Fenway Racing, Stop & Shop, Gulf Oil & JetBlue. For more information, visit http://www.FenwaySportsManagement.com.
About Liverpool FC
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields. It is also a global brand, working with leading edge partners around the world to provide unparalleled commercial opportunities. As a socially responsible business, Liverpool FC is proud of its heritage and plays a proactive role in its communities, managing over 20 projects year-round in education, social inclusion, health and sports development. Its contribution was recognized by the award of a Community Mark from Business In The Community.
Keith Gainsboro for Fenway Sports Management, 617.895.7905