Kansas City, MO (PRWEB) March 13, 2014
Customer discovery and development are vital in the early stages of a startup. In a new Kauffman Founders School series, released today, Silicon Valley serial entrepreneur and educator Steve Blank, father of the “Lean Startup” movement, describes how early-stage startups can succeed by emphasizing a business model over a business plan. He goes on to advise founders to systematically test their assumptions and look for insights that can shape their business through this process.
Blank’s “The Lean Approach” series encourages entrepreneurs to undertake a process of customer discovery, development and iteration to achieve the right product/market fit. Blank, author of The Four Steps to the Epiphany and The Startup Owner’s Manual, explains the method and several of its crucial elements, providing practical advice about how to implement this approach in a startup.
Presented through a series of videos and supporting materials, Blank teaches startup owners how to:
This is the second Founders School series that features Blank. The first series, “Startups,” explains what we know about startups, how they are different from big companies and what implications this has for the role of founders and the founding team.
The Kauffman Founders School is an online education program for startup business owners, enabling them to learn anywhere, anytime, and to immediately apply the lessons to their businesses. Series are presented through videos and supporting learning tools and feature a range of experts teaching best practices in areas not typically covered in other training programs. Other topics include:
The online education program is housed on the Kauffman Foundation’s Entrepreneurship.org web platform, which offers resources, educational information and tools for entrepreneurs. It can be accessed at http://www.KauffmanFoundersSchool.org or via http://www.Entrepreneurship.org.
About the Kauffman Foundation
The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation that aims to foster economic independence by advancing educational achievement and entrepreneurial success. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo., and has approximately $2 billion in assets. For more information, visit http://www.kauffman.org, and follow the Foundation on twitter.com/kauffmanfdn and facebook.com/kauffmanfdn.