Charleston Fashion Week hires integrated marketing and media agency.
Fletcher has a proven track record when it comes to engaging media and securing coverage in the women's interest category.
Charleston, SC (PRWEB) March 13, 2014
Baker Motor Company Charleston Fashion Week® 2014 (CFW) announced the retention of Knoxville, TN and Atlanta, GA-based Kelly Fletcher PR (Fletcher) to expand national media relations efforts for the annual week-long event. Fletcher’s expertise in marketing to women coupled with extensive contacts in the fashion and lifestyle space were key deciding factors.
“As Charleston Fashion Week continues to gain momentum as the South’s premiere fashion event, we felt the time was right to build on our national media outreach efforts,” explained Jed Drew co-founder. “Fletcher has a proven track record when it comes to engaging media and securing coverage in the women’s interest category. We’re excited to have the firm onboard.”
Kelly Fletcher PR is responsible for reaching out to national fashion and women’s interest media to generate interest in attending and covering Charleston Fashion Week. The firm will also be stationed in the media tent on Marion Square during the event to assist with coordinating interviews and pushing out real-time news and content to a national network of fashion bloggers and other interested media outlets.
“It’s an honor to work alongside the professionals of Charleston Fashion Week and observe first-hand how this event is sparking the interest of major influencers in the national fashion media," said Kelly Fletcher, CEO of Kelly Fletcher PR. “We’re focused on laying the groundwork with editors and media celebrities who can enhance the credibility of Charleston Fashion Week and catapult it to the next level; nationally and internationally.”
For more information on CFW visit charlestonfashionweek.com or follow @ChasFashWeek on Twitter, Facebook, and Instagram. For more information on Kelly Fletcher PR, visit kellyfletcherpr.com or follow @FletcherPR on Twitter, Facebook, and LinkedIn.
About Kelly Fletcher PR
Founded in 2008, Kelly Fletcher PR is focused on reaching women through the power of media. Headquartered in Knoxville, TN with a recent expansion to Atlanta, GA, the boutique firm creates integrated marketing and PR campaigns that resonate with women and produce measurable results. The award-winning agency was founded by North Carolina native, Kelly Fletcher, and serves a variety of regional and national clients.
About Charleston Fashion Week®
Showcasing both emerging and established fashion designers, as well as local retailers, Charleston Fashion Week® has fast become one of the premier fashion weeks in North America. This multimedia event presents high-end runway shows, interactive entertainment, chic after-parties, and press events. The 2014 event will be held under the tents in Marion Square in Charleston, SC, featuring more than 45 runway shows, the Spring Bridal Show, Emerging Designer Competition: East, and Rock the Runway Model Competition™.
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